Consumer Needs and Expectations for Home Wi-Fi Fundamentally Altered Post-Pandemic According to New Airties Survey
58% of respondents across the US, UK and Germany said they encountered more home Wi-Fi issues than before the COVID-19 pandemic, and a remarkable 55% said they had daily issues with their home Wi-Fi. Consumers also strongly prefer their broadband operator take the lead in ensuring a quality Wi-Fi experience, with 80% saying they would rather their broadband subscription included home Wi-Fi networking gear instead of purchasing it themselves through retail. 90% of people said they are using their home Wi-Fi more now than ever, with, at the top end of the scale, almost half of Americans (48%)