Consumer Needs and Expectations for Home Wi-Fi Fundamentally Altered Post-Pandemic According to New Airties Survey

58% of respondents across the US, UK and Germany said they encountered more home Wi-Fi issues than before the COVID-19 pandemic, and a remarkable 55% said they had daily issues with their home Wi-Fi. Consumers also strongly prefer their broadband operator take the lead in ensuring a quality Wi-Fi experience, with 80% saying they would rather their broadband subscription included home Wi-Fi networking gear instead of purchasing it themselves through retail. 90% of people said they are using their home Wi-Fi more now than ever, with, at the top end of the scale, almost half of Americans (48%) using their Wi-Fi for an additional 7-10+ hours per day, compared to 21% of Germans and 36% of Brits. As people sought out quieter places to work or study, the survey found that 65% were using Wi-Fi in unusual places in their homes, such as garages, attics, and patios. This correlates with the 56% who said they have areas in their home where Wi-Fi does not work well, and demonstrates a significant market need for whole-home Wi-Fi solutions.