Tech's deepening split over ads and privacy
A new fight between Facebook and Apple over the mechanics of ad tech is surfacing an industry divide over user privacy and spotlighting longstanding dilemmas about the tracking and use of personal information online. Facebook warned advertisers jAug 27 that a coming change to Apple's iOS could devastate revenue for ads that sends users straight to the App Store to install an app — an approach that's used widely by developers including mobile game makers.