Four 2016 candidates got free ad time during 'The National Dog Show'
Much of the free advertising time NBC gave to Republican presidential candidates to satisfy equal opportunity rules after Donald Trump's "Saturday Night Live" appearance came during a rerun of "The National Dog Show" in Nov. Ad time also came during "Dateline" and another episode of "SNL."
According to NBC broadcast disclosures filed over the weekend, NBC satisfied equal opportunity requests from four candidates by giving them 25 ad slots each on 18 broadcast stations in the early-nominating states of Iowa, New Hampshire and South Carolina. The ads ran from Nov. 27 to Nov. 29 in prime-time slots. Four low-polling GOP presidential candidates -- former Virginia Gov Jim Gilmore, Sen Lindsey Graham (R-SC), former Arkansas Gov Mike Huckabee and Gov John Kasich (R-OH) -- took the ad time in a deal with NBC. The deal was struck because Trump's "SNL" appearance triggered Federal Communications Commission equal opportunity rules. Each of the four candidates got eight 30-second ads during a rerun of the dog show in which a Skye terrier named Good Time Charlie won.