Arthur R. Taylor, Ex-CBS President Who Sold Yankees to Steinbrenner, Dies at 80
Arthur R. Taylor, a former corporate wunderkind who became president of CBS at 37, unloaded an underperforming network-owned property, the New York Yankees, and then, as a sometimes nettlesome overachiever, was fired by William S. Paley, the imperious CBS chairman and founder, died on Dec. 3 in Salisbury Township (PA). He was 80. The cause was pulmonary failure, his wife, Kathryn, said.
Taylor was also instrumental at CBS in instituting television’s family viewing hour, a short-lived effort, pushed by the Federal Communications Commission and adopted voluntarily by the networks, to reduce prime-time programming deemed unsuitable for children. Taylor was also the founding president of the Entertainment Channel, a joint venture by the RCA Corporation and what is now the Rockefeller Group. A premium cable channel that offered quality programming, it lasted less than a year, but it led to another joint cable venture, the Arts and Entertainment Network, better known as A&E.