Why Jon Stewart’s return to the airwaves matters to the 2016 presidential race
[Commentary] Looks like we’ve got a late entry in the presidential race after all. Comedian Jon Stewart isn’t, technically, running for office. But the former “Daily Show” host is poised to resume his quadrennial campaign to be satirizer-in-chief, now that he’s inked a deal with HBO. Stewart’s reemergence (he’s been working on an animal rescue farm that he started with his wife, Tracey, since leaving Comedy Central in August) could be significant. But according to smart people who study this sort of thing, Stewart wields measurable influence in presidential elections, though the beneficiaries might not be as obvious as you think.
A 2008 Pew Research Center study found that “Stewart’s humor targeted Republicans more than three times as often as Democrats” in a four-month sample, quantifying what had long seemed obvious to many viewers. A separate study of Stewart’s wisecracks during the 2004 party conventions, conducted by political scientists at East Carolina University, concluded that “the ridicule of Republicans focused much more on policy and character flaws. Humor pointed toward Democrats, on the other hand, tended to focus more on innocuous physical attributes.” In other words, Stewart’s jokes about Republicans are not only more voluminous but also more pointed. None of this would matter if Stewart’s comedy had no impact on viewers’ opinions. But it does.