DirecTV false advertising beef with FTC headed for trial in December
A San Francisco (CA) federal court has set a Dec. 5 trial date for a case in which the Federal Trade Commission accuses DirecTV of misleading customers. AT&T finally closed its $49 billion purchase of the satellite TV company on July 24. It will now inherit the dispute with the Federal Trade Commission. In March, the agency filed suit against DirecTV, seeking "many millions of dollars" for those affected by the company's marketing practices.
The FTC has alleged that DirecTV didn't adequately disclose that a discounted 12-month video package requires a two-year contract, and the monthly bill increases by as much as $45 in the second year of the agreement. The agency also accuses the company of misleading customers about free three-month trials of premium channels such as HBO and Showtime. DirecTV, the agency says, isn't telling its customers that they'll be automatically charged subscription fees once that free trial period ends. In its complaint, the FTC accuses DirecTV of making "deceptive claims or omissions of material facts in advertisements." It also says the satellite company has failed to "clearly and prominently" disclose critical contract terms.