LRG: More Than 1/4 of U.S. Adults Watch Video Daily on Something Other Than a TV
More and more Americans are turning to TV set alternatives to watch video, according to a new report from Leichtman Research Group (LRG).
Twenty-seven percent of U.S. adults watch video daily on devices other than TV sets and 53% do so on a weekly basis. The latest results are up from 14% daily and 37% weekly two years ago. Alternative TV devices include home computers, mobile phones, iPads and other tablets, and eReaders, which weren’t included in LRG’s research of two years ago. The use of TV set alternatives varies widely among different age groups, LRG found: 42% of those 18-44 watching any type of video on alternatives on a daily basis and 77% weekly. That compares to 14% daily and 33% weekly among those 45 and over. Furthermore, though mobile devices and mobile broadband services enable viewers to watch video outside the home and while on the move, much of the viewing on non-TV devices is taking place in the home. Sixty-three percent of respondents said they usually watch video on their mobile phones at home, while 89% said they usually watch video on alternative devices in general at home.