Liberal Groups Launch Ad Boycott of Facebook

Mark Zuckerberg's push for immigration reform may have hit a snag. A coalition of nine liberal grassroots organizations—including Progressives United, the Sierra Club, and Democracy for America—pulled their ads from Facebook after Zuckerberg's political advocacy group, FWD.us, began running ads through subsidiaries for conservative causes like the Keystone Pipeline, drilling in the Arctic National Wildlife Refuge and attacking Obamacare.

While the liberal groups support immigration reform, the strategy used by FWD.us—meant to curry political favor—really rankles. And although the boycott is unlikely to make a dent in Facebook's balance sheet, the groups are hoping to drive home a political point. "We're under no delusion that we'll bankrupt Facebook," said Josh Orton, Progressives United's political communications director. "We wanted to send a political message. We know we're not sending anyone to the bread lines."