October 2012

Obama Outslugs Romney in Digital

The Barack Obama and Mitt Romney camps may be emptying their war chests this month to go head-to-head in TV spots in swing states, but the online battle is a more lopsided affair.

According to research by the analytics company Moat, the Obama campaign had a 93.3% share of voice in terms of display-impression volume in September across the top 20,000 publishers, compared with the Romney campaign's 6.7%. And for the period between Sept. 1 and Oct. 14, the Obama camp had 497 creatives deployed across the web compared with the Romney camp's 90. While both campaigns are making use of ad networks and audience buying, the Obama campaign's ads were sighted with many more tags from ad-tech companies (194 compared with Romney's 116 for the weeks between Sept. 1 and Oct. 3). Moat's report also makes note of the fact that 30% of the Obama ads have a Yahoo Genome tag, which "suggests use of audience and data targeting."

Tracking Software Company Settles FTC Charges That it Deceived Consumers and Failed to Safeguard Sensitive Data it Collected

A web analytics company has agreed to settle Federal Trade Commission charges that it violated federal law by using its web-tracking software that collected personal data without disclosing the extent of the information that it was collecting. The company, Compete Inc., also allegedly failed to honor promises it made to protect the personal data it collected.

The proposed settlement will require that Compete obtain consumers’ express consent before collecting any data from Compete software downloaded onto consumers’ computers, that the company delete or anonymize the use of the consumer data it already has collected, and that it provide directions to consumers for uninstalling its software.

FTC Recommends Best Practices for Companies That Use Facial Recognition Technologies

The Federal Trade Commission released a staff report "Facing Facts: Best Practices for Common Uses of Facial Recognition Technologies" for the increasing number of companies using facial recognition technologies, to help them protect consumers’ privacy as they use the technologies to create innovative new commercial products and services.

The FTC staff report recommends that companies using facial recognition technologies:

  • design their services with consumer privacy in mind;
  • develop reasonable security protections for the information they collect, and sound methods for determining when to keep information and when to dispose of it;
  • consider the sensitivity of information when developing their facial recognition products and services – for example, digital signs using facial recognition technologies should not be set up in places where children congregate.

The staff report also recommends that companies take steps to make sure consumers are aware of facial recognition technologies when they come in contact with them, and that they have a choice as to whether data about them is collected. So, for example, if a company is using digital signs to determine the demographic features of passersby, such as age or gender, they should provide clear notice to consumers that the technology is in use before consumers come into contact with the signs.

Carrier mobile payment play Isis goes live in Austin and Salt Lake City

Isis -- the mobile payment joint venture between Verizon, AT&T and T-Mobile -- is finally going live in Austin, Texas and Salt Lake City, Utah after missing its earlier summer launch date.

The payment system, which uses near field communication (NFC), will be available on nine handsets and can be used at hundreds of locations in the two cities. Consumers interested in Isis will need to head down to their carrier store to either buy an Isis compatible NFC-enabled phone or check if their phone is among the nine supported devices. They will also need to get a new SIM card from their operator to enable touch-and-go payments from their phone.

In digital textbook transition, device availability is just the beginning

In the past year, leading technology companies have made big strides in bringing tablet computers into classrooms across the country. But while the availability of new devices is certainly critical, the successful transition to digital textbooks relies on many interconnected factors.

At their best, digital textbooks offer a learning experience that boosts engagement, adapts to student learning, tracks performance and ensures up-to-date content – all while potentially saving costs in the longterm. Beyond the initial technology costs of getting to a one-to-one student-to-tablet ratio (from the historic student-to-computer ratio of 3.75 to 1), Geoff Fletcher, deputy executive director for the State Educational Technology Directors Association (SETDA), said the current procurement processes for textbook content aren’t aligned with the dynamics of the digital world. “The business model right now doesn’t take advantage of the enormous flexibility because all the money is locked into one approach,” he said.

Sprint launches LTE in Chicago burbs, but not in Chicago

Sprint’s new 4G network will be available in Chicago’s suburbs, but not within Chicago’s city limits.

While most carriers start their new network rollouts in the big cities and then expand outwards, Sprint has launched its LTE network in far more small markets than it has in big metro areas. In fact, Sprint has only gone live in six major cities: Dallas-Fort Worth, Houston and San Antonio in Texas and Kansas City, Atlanta and Baltimore. The rest of its two dozen or so launches have all been in small cities or suburbs. A lot of activity is going on in the background though. Sprint has said it will have LTE live in 115 markets in the coming months – and not just in small towns and bedroom communities. Boston; Charlotte, N.C.; Chicago; Indianapolis; Los Angeles; Memphis, Tenn.; Miami; Nashville, Tenn.; New Orleans; New York; Philadelphia; and Washington, D.C. are all on the list.

Online Video Replacing Some Pay TV

A new report from ABI Research says nearly 20% of online consumers consider online video as a replacement for monthly subscription TV services. The authors say this represents significant risk to the traditional TV operator business, which amounts to some $16.8 billion in the US.

What AT&T Rural Rumors Could Mean for Broadband Universal Service

By the time AT&T announces its rural strategy next month, there may be very little left to announce. Just a few days after Fitch Ratings predicted that AT&T would upgrade rural lines using DSL or wireless, financial analyst George Notter at Jefferies & Company said he expects AT&T to upgrade three to five million out of 18 million rural lines to U-verse, with the remainder gaining broadband access via an LTE-based offering.

Notter’s predictions are not based on leaks from inside AT&T but instead are based on his analysis of U-verse economics. Jefferies & Company’s 18 million line number refers to lines which do not have FiOS available to them and are scattered across 80% of AT&T’s service territory. Notter does not speculate whether the LTE offering would be mobile or fixed, but it wouldn’t be surprising to see AT&T opt for a fixed offering similar to Verizon Wireless’s HomeFusion LTE product, which uses a fixed antenna to enhance signal strength. Notter also believes some AT&T rural lines will receive no upgrade.

Samsung Display to terminate Apple deal

Samsung Display said that it will terminate its contract with Apple and no longer supply liquid crystal display (LCD) panels to its longtime partner.

The news comes as speculation is mounting over a rift between the two firms that have shared a long relationship in electronic components. The display panel manufacturer plans to completely cut its years-long business ties with Apple as it believes its American partner is no longer a cash-generator due to the iPhone maker’s stiffer supply-chain management structure. Apple has been lowering its reliance on Samsung-manufactured displays for use in its popular i-branded devices as it is leveraging its influence to source components from Samsung’s rivals attracted by better pricing.

Information Technology & Innovation Foundation
Thursday, October 25, 2012
12:00 PM - 1:30 PM

The FTC has proposed a number of revisions to the Children's Online Privacy Protection Act (COPPA). In comments recently filed with the FTC, a wide range of voices criticized these proposed changes as undermining the ability of operators to provide websites and services to children and raising First Amendment concerns. Join us for a lunch discussion with leading experts on the current state of COPPA as they debate fundamental questions about whether COPPA is even effective, and how it should be reformed.

Participants:

Daniel Castro
Senior Analyst, ITIF

Emma Llansó
Policy Counsel, Center for Democracy & Technology

Morgan Reed
Executive Director, Association for Competitive Technology

Alan Simpson
Vice President of Policy, Common Sense Media

Berin Szoka
President, TechFreedom

Stephen Balkam
Chief Executive Officer, Family Online Safety Institute
Moderator