April 2011

DVRs Give More Shows a Lifeline

The digital video recorder was supposed to lay waste to network television. Instead the playback device is offering some shows a lifeline — so much so that network programmers now factor in ratings a full week after a show’s scheduled appearance.

That process could change the calculations made as network executives gather in Los Angeles in the next few weeks where, surrounded by spreadsheets, flow charts and piles of research data, they will decide the fates of shows on the ratings bubble like “Lie to Me” and “The Chicago Code” on Fox, “Brothers and Sisters” and “V” on ABC, “$#*! My Dad Says” and “The Defenders” on CBS, and “Chuck” and “Law & Order: LA” on NBC. Currently, networks are paid by advertisers only for how many viewers watch the commercials in their shows over the first three days after a show is broadcast — a model known as “commercial plus three” (C3) ratings. But networks are monitoring how shows do over a full week after they are broadcast to gauge the depth of audience interest and loyalty. And, though they are not pressing the issue, they would eventually like to persuade advertisers to take more notice, as well. “Absolutely it matters,” said David F. Poltrack, the chief research officer for CBS, about the “live plus seven days” ratings.

Scuffle Over On-Demand Movies Portends Battles to Come

Hollywood is picking sides for its first all-out brawl since its writers’ labor feud in 2007. And oddly, Christopher Dodd, once a powerful senator from Connecticut and now the film studios’ chief spokesman, has mostly been out of the fray.

The blow-up is between studios and theater owners over a plan to slip some movies into homes through on-demand video shortly after they arrive in theaters. For Dodd, the new chairman of the Motion Picture Association of America, it is the first industry crisis since he started in late March. Dodd acknowledges that both his relative inexperience and the need to stay out of business decisions made by individual studios has kept him largely out of the battle. “Each company has to make up its own mind.” Studios, exhibitors and filmmakers are arguing about the future of the business, and whether people in coming years will be more likely to watch movies in theaters or in increasingly sophisticated home setups mimicking the quality, immediacy and, perhaps, cost, of today’s theatrical experience. Last week, four studios — Sony Pictures Entertainment, 20th Century Fox, Universal Pictures, and Warner Brothers — took the first step in their arrangement with DirecTV to release films two months after their theatrical release. The first premium on-demand offering came on Thursday, as DirecTV offered Sony’s “Just Go With It,” with Jennifer Aniston and Adam Sandler, for $30. Two dozen filmmakers, including James Cameron and Peter Jackson, fired back with an open letter criticizing the experiment as a threat to theaters. The fight separated allies who had recently joined to spend billions of dollars to upgrade theaters for digital and 3-D projection, and had used their combined political might to thwart proposed trading in a financial exchange based on box office revenue. The rift underscores how little Dodd or anyone else can do to buffer the jolts in a film business where the greatest challenges are not the labor disputes or public policy battles that were wrangled by past Hollywood statesmen like the MCA chairman Lew R. Wasserman or the long-serving MPAA chief Jack Valenti.

ALS Study Shows Social Media's Value as Research Tool

A new clinical trial found that lithium didn't slow the progression of Lou Gehrig's disease, but the findings released April 24 also showed that the use of a social network to enroll patients and report and collect data may deliver dividends for future studies.

The study was based on data contributed by 596 patients with the disease, formally called amyotrophic lateral sclerosis or ALS. By showing that the drug didn't have any effect on progression of the condition, it contradicted a small study three years ago that suggested such a benefit was possible. The new study, published online in the journal Nature Biotechnology, represents an early example of how social networking could play a role in clinical trials, an area of medical science with strict procedures that many would consider especially difficult to apply in the online world. Social-network trials aren't likely to replace conventional randomized, double-blinded, placebo-controlled trials, the gold-standard for generating medical evidence. But such trials have become so complicated and time-consuming that new models are needed.

Google, a Giant in Mobile Search, Seeks New Ways to Make It Pay

Today, Google says mobile searches are growing as quickly as Web searches were at the same stage in the company’s early days, and they are up sixfold in the last two years. Google has a market share of 97 percent for mobile searches, according to StatCounter, which tracks Web use.

Now that it dominates the field, Google is throwing its burly computing power and heaps of data at new problems specific to mobile phones — like translating phone calls on the fly and recognizing photos of things like plants and items of clothing. “I feel like a parent the second time around feels,” said Amit Singhal, a Google fellow who works on search. “You saw your first child grow at an amazing pace, and here we are with our second child, mobile, growing at the same pace and showing the same signs.” Google has been slow to seize some newer Web business opportunities, most notably social networking. Investors have criticized the company for dragging its feet when it comes to figuring out how to make money in new fields. But mobile is an exception. Last year, Eric Schmidt, then the company’s chief executive, said Google’s philosophy was “mobile first,” meaning it would build products for phones at the same time as versions for PCs.

“This is the place that Google is essentially betting its future on,” said Karim Temsamani, Google’s head of mobile advertising, a role created in September. Still, Google has not consistently followed the mobile-first mantra, and some analysts, including Colin W. Gillis of BGC Partners, say it has not moved quickly enough to create new mobile products or ads.

Online gambling needs a full airing in DC

[Commentary] When the idea of allowing online gambling first came before the DC Council, Chief Financial Officer Natwar M. Gandhi cautioned that there was no consensus on whether the proposal was permissible under federal law. Peter J. Nickles, then attorney general, followed up with his own concerns about the “very real legal and law-related technological obstacles.” No matter; the council, with no public comment and little scrutiny, blithely approved plans to make the city the first in the nation to legalize and promote online poker and other games. It would be prudent of the District to take another look at this issue to determine if it’s really a gamble worth taking.

Will neighborhoods have a say in the location of planned hot spots? What minimum age will define an adult able to gamble? Does this expansion of gambling have implications for law enforcement? Council member Jack Evans (D-Ward 2), chairman of the finance and revenue committee, acknowledged to us there should have been a fuller airing of the plan, so we are pleased he plans to hold — better late than never — a public roundtable.

English-Language Press Flexing Its Muscles in Eastern Europe

A look at the role English-language newspapers play in many Eastern European capitals, particularly in countries with repressive policies toward publications in the local language.

Distributed free in racks at bars and hotels, the papers blend nightlife reporting for tourists with hard-hitting news aimed at a highbrow audience of businesspeople and diplomats. In Ukraine and Russia, these newspapers come under less scrutiny than their local counterparts, which made the move to muffle reporting at The Kyiv Post unusual. English-language newspapers like The Moscow Times, The Prague Post, The Budapest Times, The Slovak Spectator, The Baltic Times and The Krakow Post have been springboards for a generation of American journalists interested in working in the former East Bloc — though not in the servile role of many local publications.

Mobile technology is turning us all into feudal serfs

[Commentary] Mobile technology is essentially dematerializing all forms of capital into cloud-based commodities. It sounds so futuristic, but the reality is feudal: Our money, our friends, our whereabouts, even our thoughts and desires, are being siphoned into corporate servers, turning us into digital serfs.

Can we be free when our encounters with the media are dominated by an engineered response? Can we be free in a culture where information is exponentially propagated and propagandized? Is freedom possible with omnipotent eyes in the sky? How can it be when satellites, global positioning services, and geolocation devices increasingly direct and record our experience? By consciously expressing more dominion over our lives (and insisting that access providers hold to this ideal), we can transcend our technologies to ensure that the elements of life that sustain our humanity – our freedoms, our realities, our present moments, and predictive futures – will not vanish in the clouds.

[Walshe is a librarian and professor at Long Island University in Brookville, New York]

State Department shifts digital resources to social media

With little fanfare, the State Department has abandoned America.gov – an ambitious digital project launched three years ago to promote Democracy abroad – and shifted its resources to social media projects.

A message on the front page of America.gov informs visitors that, as of March 31, the site is not being updated and will be archived. A notice directs visitors seeking information on US foreign policy to the range of US embassy and consulate websites or State.gov. The manpower once devoted to the site, provided through the State Department’s Bureau of International Information Programs (IIP), is being redirected towards the department’s “social media assets,” which use Twitter, Facebook and YouTube. IIP Deputy Assistant Secretary Duncan MacInnes called it shift to a “more proactive” web engagement strategy.

New York Times’ R&D Lab has built a tool that explores the life stories take in the social space

The New York Times' Research and Development Lab is “investigating the ideas at the edges of today and thinking about how they’re going to impact business decisions tomorrow.” Much of the R&D Lab’s work, up to now, has been focused on platforms: tablets, TVs, screens, clouds. But the group is also thinking beyond gadgetry to two big ideas that are also a preoccupation of the news industry as a whole: the social sharing of news on the one hand, and the real-time processing of data on the other. For the past several months, the R&D Lab has been working, quietly, on a time-based representation of how the Times’ news content is being shared in Twitter’s social space. Its name: Project Cascade. Superficially, it’s a data visualization, but it’s actually a tool that could, ever so slightly, change the way we think about online engagement.

Twitter stays in San Francisco, moving to Market Street

On April 22, Twitter signed a lease to move its headquarters from Folsom Street to the historic Market Square building on Market Street in San Francisco. Earlier in the week, the San Francisco Board of Supervisors approved a plan that gives Twitter and other companies moving into the Central Market and Tenderloin areas a six-year break on payroll taxes on new employees. Twitter, which has plans to increase its workforce from the current 400 to as many as 3,000 by 2013, had threatened to move from the city to the Peninsula if it didn't get the controversial tax break.