December 2010

Charge For Searches And Content To Rid Internet Of Ads

[Commentary] Maybe Google, Bing and Yahoo should charge $1 for every search -- and $2 for each piece of content served up. Would consumers pay those prices to avoid having data collected about the types of Web sites they visit?

A "Do Not Track" list to stop online data collection might appease privacy advocates and comply with Federal Trade Commission guidelines -- but stopping companies from collecting data to serve up ads won't work on the Internet, whose business model, for the most part, relies on free content. But you, more than anyone, should know free comes with a price. In exchange for content, companies can serve up ads that entice you to buy something. It's your job to have the willpower to resist.

PCAST Releases Health IT Report

The President’s Council of Advisors on Science and Technology released a highly anticipated report providing detailed recommendations to the President and Federal agencies about how to take better advantage of information technology to increase healthcare quality while reducing costs.

"Realizing the Full Potential of Health Information Technology to Improve Healthcare for Americans: The Path Forward" notes that healthcare could benefit enormously from greater use of information technology (IT). Yet it is one of the few economic sectors in the Nation that has largely failed to tap into the power of IT. Reflecting input from industry and IT experts, privacy groups, healthcare professionals, and others, the report calls upon the Federal government to facilitate the widespread adoption of a “universal exchange language” that would allow the transfer of pieces of health data while maximizing privacy. Such a system would allow people’s health data to follow them wherever they go, and help physicians provide the highest possible level of care, while giving patients unprecedented control over who has access to their information. At the same time, it can save the Nation money by increasing efficiency and reducing redundancy. Importantly, implementation of PCAST’s recommendations would not require physicians to replace their existing electronic health records systems, virtually all of which could be made compatible through “apps” and other “middleware.” And they do not call for creation of a centralized Federal database of people’s health information or the assigning of Federal healthcare identifier numbers to individuals. To help implement its recommendations, the report calls upon ONC and CMS to create appropriate definitions of “meaningful use” as they craft standards for health information technology, which under law must be achieved in stages by 2013 and 2015. It also calls upon CMS to accelerate the modernization and restructuring of its IT platforms and staff expertise.

Radio for the People

[Commentary] The Local Community Radio Act, despite its eminent sensibility and bipartisan support, remains mired in the Senate. In the end, though, radio doesn't have to prove itself to Congress. The radio spectrum belongs to the American people, and at the moment, Congress is enforcing an artificial scarcity just so big broadcasters can dominate the landscape for yet another decade. By passing the Local Community Radio Act, Congress can send a signal that that game is up. For Democrats, it's a chance to prove that they're for the little guy. For Republicans, especially those enthralled with the Tea Party movement, it's a victory in the cause of localism. This lame-duck Congress has a chance to take a stand for the idea that media should actually benefit the people. If only our elected representatives could hear the message.

Verizon CEO Sees 4G as Substitute for Premium Home Services

Verizon Communications Chief Executive Ivan Seidenberg said its next-generation wireless network could become a "modest substitute" for other home-entertainment services such as traditional cable or Internet access.

Seidenberg previously said he expects the trend of "cord cutting," where consumers cut their cable access and rely solely on their Internet connection for entertainment, to take hold. It was a position the cable companies strongly disputed. "They don't see cord cutting? Fair enough," he told analysts during an investor conference. He warned that while relatively newer technology such as wireless access is initially additive, it eventually starts to cut into discretionary spending for other services, particularly premium ones. His comments come a few days after Verizon Wireless launched its fourth-generation service, which touts speeds that are comparable to landline access. While Mr. Seidenberg doesn't see a wholesale jump from wired Internet service to his 4G network, he does expect some customers to make the switch. In response, he said his company's decision to invest in FiOS, which can deliver even higher fixed Internet speeds, gives him confidence in the business.

AT&T CFO sees potential to add new data pricing tiers

AT&T Chief Financial Officer Rick Lindner said he sees an opportunity to eventually add new wireless data plans if usage warrants it. AT&T was the first to move to a tiered-pricing model, setting up two levels of data pricing, each with a capped amount of data for smartphones. The company has been positive about its impact, and Verizon Wireless more recently began offering as a promotion a similar lower-end data plan. "I think the experience has been very good," Lindner said. AT&T has signed up 7 million customers to the tiered-pricing plan, he said.

New Policy Paper Recommends Transformation of Public Media

Former Radio and Television News Directors Association and Foundation President Barbara Cochran offers a set of steps that public broadcasting stations and networks need to take to become more relevant and improve service to their communities. The strategies include strengthening local news operations, sharing digital platforms among public entities, recruiting more diverse workforces, and reforming public media structures. Cochran is a journalist and former news executive who led both public and commercial newsrooms.

Cochran calls on Congress, public media entities, philanthropic organizations and others to:

  • Restructure the Corporation for Public Broadcasting as the Corporation for Public Media. Break down barriers between television and radio and consider a new structure based on strengths in types of content;
  • Allow public media entities to operate with greater efficiencies by making it easier for stations to consolidate and merge;
  • Improve community governance structures and increase digital experience among board members;
  • Increase congressional support through a special appropriation to enable public media to offer content more broadly on digital platforms as key community anchor institutions under the national broadband plan, and restore reauthorization;
  • Encourage investment from government, foundations and corporations;
  • Seek foundation partners to jump-start the process and engage community foundations to support fulfillment of community information needs; and
  • Keep digital content free.

Copps Calls For Stricter Broadcast Station License Renewal Standards - Could It Happen?

[Commentary] What's likely to happen to Federal Communications Commission member Michael Copps' proposal for a Public Value Test for broadcast license renewal? This is obviously a contentious issue, and there probably is no single answer as to whether the government can force broadcasters to meet some objective public interest standard.

For broadcasters, it is good that Commissioner Copps recognizes the importance of the broadcast media, and cares about its performance. But there are significant difficulties, as recognized in the comments filed in the localism proceeding, in determining how to quantify any such obligations. One of the biggest difficulties in coming up with any objective standards to evaluate the service that broadcasters provide to their communities is the broad diversity of the broadcast community. Specific quantitative public service requirements that a TV station in New York City might be easily able to meet, might impose a crushing burden on a station in eastern Washington State, most cities in Montana or in the Upper Peninsula of Michigan. A Mom and Pop radio station providing the only service to a county of 10,000 in rural Nebraska is going to be able to provide a much different program service, and to have an entirely different ability to handle specific government mandates, than is a big FM in Los Angeles or Dallas. Even in these cities, a rock and roll radio station is going to be expected by its listeners to provide a wholly different experience than an all news or news talk station. Coming up with standards that try to judge the public interest value of a Senatorial election debate versus promoting a Toys for Tots collection point at a Black Eyed Peas concert in a community is a daunting task.

New California bill would let consumers just say no to smart meters

California Assemblyman Jared Huffman thinks electric and gas customers shouldn't have to accept smart meters if they don't want them and has introduced a bill that would require the California Public Utilities Commission to give them an opt-out option.

That option would give customers the right to ask for a wired meter. California is one of the hot spots of resistance to smart meter implementation, primarily because of consumer concerns about health effects of the meters. According to the Marin Independent Journal, Huffman's bill also would require utilities to give customers information about the meters that includes timing, magnitude, frequency and duration of radio frequency emissions. It also would require the PUC to temporarily stop smart meter deployments until the opt-out option is available. "This bill is about giving consumers reasonable choices," Huffman was quoted as saying. "Whether or not you believe RF exposures from smart meters are harmful, it's only fair that consumers who are concerned about health effects be given complete technical information and the choice of another technology for devices that are installed at their homes."

Four technologies for faster broadband in 2011

A number of different technologies are being developed or improved to offer higher speeds for fixed and mobile broadband networks, as operators are preparing to compete with each other and carry video traffic in 3D and at higher resolutions, which is expected to happen in the coming year.

Broadband speeds have arrived at the point where increasing them is a challenge for most types of fixed and mobile networks as providers move toward offering 3D and other more advanced services. However, there are things that network providers can do, such as merging several links into one connection in both copper and mobile broadband networks. But broadband speed isn't just about the connections in the "last mile." Equipment that connects users to a network, for example, mobile base stations, also needs to be able to keep up and not become a bottle neck. And raw capacity isn't the only way to increase speed -- content delivery networks, which push content closer to the user so it can be obtained more quickly, will become more widely used, according to Ericsson. In addition to those advances, these are four network technologies that are likely to become more important in 2011: 1) 10G GPON ((passive optical network), 2) VDSL2, 3) LTE (long term evolution), and 4) HSPA+

WikiLeaks Fallout: Unease Over Web Press Freedoms

The legal and political troubles that WikiLeaks has encountered since publishing thousands of State Department cables in recent weeks may have troubling implications for more traditional media outlets, advocates of free Internet expression warn.

The backlash against WikiLeaks has already started. A bipartisan group of senators introduced legislation last week, the SHIELD Act, which would make it illegal to publish the names of U.S. military and intelligence informants. Sen. Joseph Lieberman (I-CT), who chairs the Senate Homeland Security Committee, last week called on companies doing business with WikiLeaks to "immediately terminate" such relationships. "Although he is a First Amendment supporter, the First Amendment does not trump national security interests," Lieberman's spokeswoman says. "The senator believes that Amazon, PayPal, Visa and other businesses that severed their ties with, and therefore their services to, WikiLeaks have done the right thing and acted as good corporate citizens."