Moonves to Google TV: Pay Up
If Google wants access to the broadcast networks’ top prime-time shows for its fledgling Google TV product, they are going to have to cough up some cash. At least, they will have to for CBS’ shows. According to CBS CEO Les Moonves, Google TV is not going to get his networks’ content “for zero dollars” -- and his plan is to approach the product cautiously. “Google TV is very interesting,” said Moonves on Dec. 7. “I'm not sure what it is. I'm not sure what it will do to our business. I know Mr. Schmidt thinks we have our heads in the sand, but I beg to differ.”