It might not seem obvious today, but we will soon be consuming nearly one gigabyte of data every month on our smartphones, thanks in large part to rapid improvements in technology and networks.
This is a similar growth pattern we saw on wired broadband networks; the faster the speeds, the more data we consumed. According to London-based market research firm, Informa Research, an average smartphone (globally) consumes a mere 85 megabytes of data every month. Nearly 13 percent of world's phones qualify as smartphones, and these phones are generating two-thirds of all traffic on mobile cell networks, Informa notes. For instance, so far in 2010, an average iPhone user consumes 196 megabytes of data each month, while an average Android phone consumes about 148 MB per month. Informa predicts that over next five years, there is going to be a staggering 700 percent increase in data consumption every month. Actually, I think they're being conservative, and it might not take that long. For carriers, this is a heaven-sent opportunity.
While they were unable to introduce per-bit metered pricing on broadband networks, they can now use the somewhat valid excuse of "limited" spectrum and the huge cost of build-out as a way to introduce metered pricing. Guess what? One by one, they've all started to shank the much-loved flat rate monthly plan in the back.