August 2010

Hollywood happy kids willing to pay for content

There's a spreading sense of optimism in Hollywood regarding young consumers' willingness to pay for digital content: Although members of the so-called Napster generation might be lost forever to a collective addiction to pirated free content, their younger siblings offer digital distributors hope of a brighter business future.

"You have a whole generation whose attitude toward interactive content is completely different," said Patrick Russo, a principal at the Salter Group advisory firm. "That generation is growing up paying for content. It may be their parents who are actually paying for it right now, but they do recognize that they are paying for content instead of stealing it." Thanks in part to these youngest consumers, consensus estimates put the download-to-own segment of film and TV content on track to grow by an average of 15% or more annually through 2015, and Rentrak data show a 30% uptick in digital revenue from 2008 to 2009. Such double-digit climbs are reminiscent of the early days of DVD, when even modest inroads among early adopters produced big spikes in revenue growth.

Seeking Info on Consumer Tracking

Reps Ed Markey (D-MA) and Joe Barton (R-TX) sent a letter to 15 companies identified in a recent Wall Street Journal investigation as reportedly installing intrusive consumer-tracking technologies to track and/or target consumers visiting these company websites. The lawmakers asked for information on the companies' tracking and/or targeting of consumers on the Internet, which is enabled when users visit the firms' web sites.

Reps. Markey and Barton asked a range of questions, including:

  • What information about consumers does your company collect, either through your own website or through business relationships with third parties?
  • Do have business relationships with third parties, including analytics firms?
  • How does your company collect such information (e.g., cookies, beacons, Flash cookies, other surveillance technologies)?
  • Does your company serve different pages to visitors, based on information derived from tracking devices? If yes, please explain.
  • Does your company target individuals based on their health or financial status? Are there any user search or usage habits that your company will not use for targeting purposes or tracking? If yes, what are they?
  • If your company tracks or targets visitors, how does it notify visitors to your company's site of this practice? If it does not provide notification, why not?
  • If a user does not want to be tracked or targeted upon visiting your site, how would the user effectuate this preference?

USF Reform Proposed In House

One more element has been added to the full-court governmental press aimed at extending broadband to as many people as possible: a bill recently introduced in the House would reform the 13-year-old, multi-billion dollar Universal Service Fund (USF).

The proposal would (among other things) explicitly declare high-speed broadband to be a "universal service" and, therefore, eligible for subsidization from the USF -- thus freeing up boatloads of big bucks for broadband build-out in the boondocks. Dubbed the "Universal Service Reform Act of 2010", the bill is a bipartisan effort sponsored by Reps. Rick Boucher (D-VA) and Lee Terry (R-NE). The Boucher-Terry bill focuses primarily on the USF program for delivering telecom services to "high cost" areas. The existing patchwork of USF "high cost" programs is in many ways irrational, overly complex, and inefficient. For example, eligibility for certain types of support is based on company size or regulatory classification rather than on the costs of serving the area. Furthermore, the USF now supports carriers generally on the basis of their actual costs of providing service, whether or not they or someone else could have done it for less. Although many aspects of USF are ripe for reform, its most egregious shortcoming, in the eyes of many, is clearly its failure keep up with technology - i.e., to fund broadband. (The current "high cost" program supports only voice service.)

Significantly, in this post-Comcast regulatory environment, the Boucher-Terry bill would address that conundrum by giving the FCC express authority to direct USF funds to broadband services. Would consumers have to pay more for the proposed changes? The bill mandates that any reforms will not "unreasonably" increase the contribution burden on consumers (i.e., the line item charge for USF that appears on your phone bill). To make this mandate mathematically possible, the bill would reduce support to certain carriers, expand the contribution base, and perform other feats of legislative legerdemain designed to balance the fund with the greatest of ease. Nonetheless, consumers may not feel entirely reassured by the guarantee that rate hikes will not be "unreasonable."

Health Information Exchanges Improve Efficiency

The number of health information exchange initiatives that are transmitting patient data to doctors and other stakeholders has risen from 57 in 2009 to 73 in 2010, a 28% increase, a new eHealth Initiative survey reveals. "The State of Health Information Exchange in 2010: Connecting the Nation to Achieve Meaningful Use," was published late last month and is eHealth Initiative's latest report on the status of HIEs. Of the 234 active HIE initiatives across the country, 199 organizations responded to the annual survey. The report also noted that the number of HIEs has grown due to the establishment of 56 state designated entities (SDEs); 48 SDEs completed the survey.

Stimulus fails to link Texas' small towns and rural areas with high-speed Internet service

The US government has made progress on enabling high-speed Internet for just a fraction of the homes and businesses that need it. But the billions for broadband in last year's stimulus law was a down payment on universal broadband. After that money is spent, large swaths of Texas will remain unserved by broadband providers. Telecom regulators say the answer rests on reforming a complex and politically entrenched system of local phone subsidies that support telephone service providers, including Dallas-based AT&T. In the meantime, residents and business leaders in rural and thinly populated parts of Texas say they've lost potential employers, including call centers, and educational opportunities without broadband access.

Cyber threat bill clears Senate panel

On August 5, the Senate Energy and Natural Resources Committee approved legislation that gives the Energy secretary power to issue emergency orders for imminent cybersecurity threats to the electric grid.

The committee was initially considering a similar measure that passed the House in June. Sponsored by Global Warming Chairman Edward Markey (D-MA), that bill grants the Federal Energy Regulatory Commission -- not the Energy secretary -- the authority to issue emergency orders to protect the power grid if the president declares an imminent cybersecurity threat. The Senate's measure gives authority to FERC for risks that are not as imminent. The point behind designating power to a single person rather than an agency like FERC is to help ensure a more rapid response. The measure approved Aug 5 is actually the cybersecurity title from a sweeping energy bill the Energy and Natural Resources Committee approved last year. The panel swapped the House language for the Senate's language with hopes it would have a better chance of passing the upper chamber.

Pryor, Rockefeller Introduce Legislation to Protect Consumers' Personal Information and Prevent Identity Theft

Sens Mark Pryor (D-AR) and Jay Rockefeller IV (D-WV) introduced legislation to require businesses and nonprofit organizations that store consumers' personal information to put in place strong security features to safeguard sensitive data, alert consumers when this data has been breached, and provide affected individuals with the tools they need to protect their credit and finances.

Currently, there is no single federal standard for guarding many types of consumer information. The Data Security and Breach Notification Act of 2010 would require entities that own or possess data containing personal information to establish reasonable security policies and procedures to protect that data. If a security breach occurs, entities would have to notify each individual whose information was acquired or accessed as a result of the breach within 60 days. Affected consumers would be entitled to receive consumer credit reports or credit monitoring services for two years, as well as instructions on how to request these services.

Groups Call On Congress To Probe Internet Explorer's Privacy

Six privacy groups have called on the Senate and House Commerce committees to examine whether the latest version of Microsoft's Internet Explorer browser makes it easier for firms to track a consumer's Web surfing habits for advertising purposes.

In a letter to the leaders of the Senate Commerce and House Energy and Commerce committees, the privacy groups called on the panels to not only investigate claims included in a recent Wall Street Journal investigation of Internet Explorer but to examine online surveillance in general. The Journal investigation found that Internet Explorer 8 requires users to turn on the feature that blocks tracking by Web sites and to activate that setting every time they launch the browser, the groups said. Internet Explorer is the most widely used Web browser, they noted.

Facebook, iPhone Lead news Online

Two consumer-related technology topics dominated among Twitter users last week-privacy on the social networking site Facebook and user rights with Apple's popular iPhone device. The attention speaks to the social media's role as a kind of consumer watchdog for the online community, though in this instance some felt the significance of the Facebook event had been overplayed. For the week of July 26-30, fully 22% of the news links on Twitter were about the publication of millions of Facebook users' personal information, according to the New Media Index produced by the Pew Research Center's Project for Excellence in Journalism.

Media companies bounce back on ad recovery, cable

Media conglomerates News Corp, Time Warner, and CBS posted improved quarterly results, riding a recovery in advertising sales and several quarters of cost cuts. "The general theme we've been seeing at media companies is strong advertising demand at all various assets because of previous cost-cutting and now it's coming through to the bottom line" said Miller Tabak analyst David Joyce.