IAB: Boucher Bill Strikes At 'Heart And Soul Of Today's Internet Offerings'
Potential privacy legislation being floated by Re. Rick Boucher (D-VA) "would fundamentally change online information and online advertising practices to the detriment of consumers," the Interactive Advertising Bureau said June 4 in written comments to lawmakers.
"We believe that self-regulation, which is inherently more flexible and better suited to govern a dynamic environment than legislation, is the best approach to help ensure that consumers receive transparency and choice online," the IAB wrote to Reps Boucher and Cliff Stearns (R-FL). The IAB sent the letter in response to draft privacy legislation, circulated last month by Boucher, that would require ad networks that track people to obtain users' consent. The proposal specifically calls for opt-in consent unless companies notify consumers via an icon and also allow people to view and edit their profiles. (Some ad companies, including Google, Yahoo and BlueKai, already allow users to access and revise their profiles.) The IAB objected to that idea, arguing that companies should be able to target users by default, without moving to a system that allows consumers to manage their profiles. "Requiring consumers to opt-in to transfers to third parties would drastically reduce the free flow of information that is the heart and soul of today's Internet offerings," the group writes.