The Federal Communications Commission (FCC) released a Notice of Inquiry (NOI) as part of the 2010 quadrennial review of its media ownership rules.
The NOI [MB Docket No 09-182] initiates a fresh look at the current rules to determine whether they promote the Commission's goals of competition, localism, and diversity. The responses to the questions asked in the NOI will help the Commission define the analytical framework for the review of its media ownership rules, further refine the scope of the proceeding, and provide insight on how media ownership structure will affect the accomplishment of the Commission's public interest goals today and into the future.
The NOI specifically asks for input on a number of issues, including:
- Whether the current rules continue to foster competition, localism, and diversity;
- How to define, measure, and promote competition, localism, and diversity and how ownership structure affects these goals; and
- How to weigh these public interest goals if they conflict with each other.
The NOI also asks whether and how to use bright line rules, adopt a case-by-case approach, or adopt a broad cross-media approach to media ownership if the Commission determines the current rules no longer serve the public interest goals. The NOI additionally seeks comment on the costs and benefits of outlet-specific rules, as compared to rules that apply to all media together, and how the Commission's Broadband Plan may bear on its review.
"We live in an ever-changing media world, but the core public interest goals are the same," said Chairman Genachowski. "The Commission is committed to fostering a strong and independent broadcast media that provides Americans with multiple and diverse sources of news, public affairs, and entertainment programming. The input we seek in this proceeding will help ensure that our media ownership rules continue to protect consumer interests in today's marketplace."
FCC Commissioner Michael Copps said, "Our country urgently needs a media that is reflective of our diverse communities and interests. While minorities currently comprise roughly 34% of the nation's population, they own only 3.15% of full-power commercial TV stations. And, while women make up 51% of the population, they only own 5.87% of full power commercial TV stations. These numbers are appalling. If a central tenet of our FCC mandate is to promote diversity in the media, which it is, then we need diverse ownership policies to help that happen. Anyone who actually thinks that who owns the media doesn't significantly affect how our country is being informed is not paying attention. Shortchanging ownership diversity is shortchanging our civic dialogue."
"The Commission has known since at least the time of its 2002 ownership review," said FCC Commissioner Robert McDowell, "that the Internet would have a profound effect on the media landscape, yet for various reasons the agency has been unable to fully adapt its regulations to the new realities. This time, I hope, we will get it right. Burdensome rules that have remained essentially intact for more than a decade should not be allowed to continue impeding, or potentially impeding, the ability of broadcasters and newspapers to survive and thrive in the digital era. It is not at all clear, of course, that relaxation or elimination of the existing rules necessarily will lead to a major wave of ownership consolidation. Many have predicted - and a question in the NOI suggests - that updating our regulations may be meaningless because traditional media owners now would prefer to spend their time and precious resources on new, unregulated online outlets rather than acquire any more of the heavily regulated ones. Yet even should this prediction to prove true, it is no reason for the Commission to continue to cling to inaction. We have a statutory obligation to eliminate unnecessary mandates and bring our regulations into line with the modern marketplace."