January 2010

Google-itis: Beware of Class Action Settlements

[Commentary] In mid-December the Google Books Project suffered another blow when a Paris Court rejected the fair use defence to a suit of copyright infringement. The French courts were right on the money. The easy fair use cases involve literary criticism where it would be impolitic, to say the least, to get the consent of authors before reviewing their book. The harder fair use cases involve copying for limited purposes, which is generally allowed only where there is no organized market, present or future, that can allow for the licence of these use rights. The French makes good sense because a successful market transaction can supply something that a fair use doctrine negates: financial compensation for authors whose works are included in the Google Books Project.

As yet, it is unclear what impact, if any, the French decision will have on the ongoing settlement proceedings in the class action lawsuit for copyright infringement that the Authors Guild filed on behalf of its authors and publishers on September 5, 2005. but there is a simple way out of this morass. Judge Shin should reject this settlement. In so doing he would strengthen the voluntary markets that would hasten the objectives of the Google Books Project. First, the project can work well even if all rights holders do not sign up for the parade. Second, Google does not need this transformative settlement to reach individual authors.

[Richard A. Epstein is the James Parker Hall Distinguished Service Professor of Law, The University of Chicago; the Peter and Kirsten Bedford Senior Fellow, The Hoover Institution; and a visiting law professor at New York University Law School.]

Trade shows turn to virtuality

With travel budgets deeply slashed across Corporate America, more companies are turning to virtual trade shows to connect with customers and suppliers. Virtual shows combine the latest technology in webcasting, online chats, video streaming, webinars and avatar graphics to offer the elements of trade shows: exhibitor booths, speeches, seminars, distribution of marketing literature and social "gatherings." The technology companies that develop virtual-meetings software, such as Unisfair, ON24 and Second Life, say they're seeing big demand. Event-planning firm Champion Exposition Services says about 70% of companies that it has queried are "producing, considering or interested in pursuing virtual events." Various pieces of meeting technology have been around for years. Webinars and videoconferencing are common. But virtual trade shows, in which a large number of companies gather to show products, learn about competitors and sign deals, are fairly new. The market for technology companies that develop virtual shows is about $100 million, estimates Sharat Sharan, CEO of the company ON24 that developed about 300 virtual shows in 2009 compared with 50 in 2008. "It's going to get easier and easier. People are used to living virtually," he says.

Levin apologizes for 'worst deal of century'

Jerry Levin, who sold Time Warner for AOL shares inflated by the dotcom boom, has marked the 10th anniversary of the disastrous $164 billion deal with a call for today's corporate titans to accept responsibility for the recent financial crisis.

The former Time Warner chief executive, who had avoided apologizing for the billions of dollars destroyed by the deal, on Monday made a mea culpa in an appearance on CNBC. Levin said Citigroup, AIG and General Electric had the same conglomerate problem as Time Warner. "It was not a supermarket, it was a [shopping] mall," he said. He added: "Not only the three companies I just mentioned but let's hear publicly from Lehman Brothers, Bear Stearns, Merrill Lynch, on and on." The aftermath of the financial crisis has seen apologies from bank executives including Lloyd Blankfein of Goldman Sachs . Jeffrey Immelt, GE chief, has said his generation of leaders succumbed to "meanness and greed", but GE is likely to be infuriated by being bracketed with humbled Wall Street firms.

He defended the "magnificent concept" behind the AOL deal, but said he did not treat employee fears with enough compassion. "It's a little hard to exercise compassion, connection and love when the market is very unforgiving," he said.

UK Advertisers Cool on Product Placement

Plans to allow product placement in British television programmes have sparked opposition not only from doctors and religious leaders but even from advertisers themselves. Isba, the association representing British advertisers, said on Monday that paid-for inclusion of branded items in shows such as Coronation Street or The X Factor could lead to the "double disadvantage of higher costs for advertisers and more complaints from the viewing public." Many advertisers prefer the current system of "prop placement", whereby agencies arrange for branded goods to be included in shows without having to pay the broadcaster or producer.

The Near-Miss Plane Plot Leads Newspaper Headlines

The expanding fallout from the Christmas Day terror plot dominated newspaper coverage last week, according to a special News Coverage Index from the Pew Research Center's Project for Excellence in Journalism. From December 28-January 3, stories connected to the attempt to blow up Northwest Airlines Flight 253 filled 23% of the front-page coverage in the 16 papers studied in PEJ's weekly index—outdistancing coverage of the economy, at 16% of the newshole. Although PEJ's weekly NCI normally includes more than 50 media outlets in five different sectors, this report focused solely on the news agenda in the nation's newspaper front pages. PEJ's index studies papers that represent a mix of geography and circulation categories to get a sense of the differing editorial priorities of different kinds of papers. As the story evolved, last week's newspaper coverage of the terrorist incident more than tripled the level from the previous week (7% from December 21-27). Some of that increase came from growing questions about why the system failed to heed warnings about the attacker. But some of the focus shifted as time passed to domestic politics and the impact on the Obama Administration. By the week's end, the coverage was pointing at a different and dangerous front in the battle against international terror—Yemen.

NTIA to FCC: National Broadband Plan should include More Spectrum to Spur More Competition

The National Telecommunications and Information Administration (NTIA), speaking on behalf of the Administration, called on the Federal Communications Commission to use the National Broadband Plan to identify means to promote competition in the broadband Internet access marketplace.

"Given the projections of explosive growth in wireless bandwidth requirements, a primary tool for promoting broadband competition should be to make more spectrum available for broadband wireless services," Lawrence Strickling, administrator of the NTIA, wrote the FCC. "The administration supports exploring both commercial and government spectrum available for reallocation, and favors a spectrum inventory to determine how radio frequencies are currently being used and by whom."

NTIA noted that in most markets consumers have at best two choices for broadband service and possibly only one that offers the speed they need for such services as online video streaming. Noting the high cost of building a wireline broadband infrastructure, the NTIA said wireless broadband may be the most viable source of competition to the dominant broadband services offered by the cable and telephone companies. Still, the NTIA noted that "the two largest US wireless providers, Verizon and AT&T, also offer wireline services in major portions of the country, raising the question of whether these providers will market these services as replacements for wireline services, either within the region where they provide wireline services or at all."

In addition, NTIA also said that while auctions "under most circumstances" have been the best way to allocate new spectrum frequencies, aid dominant broadband players "intent on forestalling new entry that will compete for the incumbents' existing customer base" may be the ones that provide the highest bids for new sources of spectrum. "Based on the Department of Justice's experience with other highly concentrated telecommunications markets, NTIA agrees with the Department that 'there are substantial advantages to deploying newly available spectrum in order to enable additional providers to mount stronger challenges to broadband incumbents.'"

Comparing the spectrum crisis to the energy crisis

The current debate over spectrum access and the looming "spectrum crisis" contains numerous parallels to the ongoing debate over the national energy crisis. Everyone agrees that, under current business models, current technology, and current assumptions, our national policies cannot meet the increasing needs of commercial users, federal users, and state and local governments. Also paralleling the energy crises, most of the solutions proposed focus on traditional solutions of finding "more" spectrum rather than what could be called "spectrum conservation," using technology and changing patterns of consumption to stretch existing resources further. Nowhere is this "drill, baby, drill" mentality more prevalent than in the proposed approaches to federal, state and local spectrum access. The predominant proposals with regard to federal use revolve around clearing federal users and auctioning the cleared bands. Commercial interests generally display the same shortsighted and unsustainable attitudes toward state and municipal government. Most comments from commercial operators regard state and local governments as obstacles requiring federal preemption rather than as potential partners in developing innovative solutions. Such proposals, while attractive in the short term, are unsustainable in the long term. PK recommends that the federal government:

  • Increase mixed use through opportunistic sharing and secondary markets in ways that do not interfere with existing federal use or prevent future auctions of spectrum.
  • Combine the allocations of all federal agencies into a single "federal pool" managed by NTIA in consultation with the Federal Chief Technology Officer (CTO).
  • Streamline the process of private applications for "mixed federal use" and approval of opportunistic sharing technologies within 1 year as provided for by law.
  • Increase the frequency and quality of FCC/NTIA coordination, and improve transparency in the management of federal spectrum.

New developments in the broadband industry

In meetings at the Federal Communications Commission, the Broadband Forum (BBF) -- a group made up of telephone companies and other Internet service providers -- discussed the capabilities of fiber and Digital Subscriber Line (DSL) technologies in regards to the relationship between capacity (rate) and line length (reach), and how this can be factored into calculations for coverage of a population and geography. BBF discussed Dynamic Spectrum Management (DSM) and bonding for DSL technologies and when the capabilities of these technologies will impact deployments. BBF discussed the background, experience, work and procedures of the BBF, and how the Forum can potentially help the development of the National Broadband Plan. BBF concluded with the FCC Task Force identifying several issues in which they would like further information from the Broadband Forum, specifically: detailed tables and discussion of downstream and upstream capacity for VDSL2 (both with and without vectoring) and ADSL2plus, and how that impacts coverage. The Broadband Forum has submitted specific feedback to these points in: Broadband Forum response to FCC National Broadband Task Force request for information regarding broadband access technology capabilities

NTIA three months behind on broadband grant distribution, GAO says

The Commerce Department has had to push back by three months its scheduled date for awarding the first round of broadband grants under the American Recovery and Reinvestment Act (ARRA) of 2009, according to a November report from the Government Accountability Office.

NTIA initially hoped to finish awarding the first round of grants by November 2009 but now expects those grants to be awarded by the end of February, due to delays brought on because of a compressed time frame to set up the program and insufficient staffing to handle the flood of applications, according to a GAO report. In order to award the broadband monies by Sept. 30, 2010, under the law, NTIA and the Agriculture Department's Rural Utilities Service must establish their respective grant programs, solicit and evaluate applications, and award the funds. In addition to a compressed time frame, the agencies are handling many more applications than they are accustomed to handling. For example, NTIA received 1,770 applications for the $4.7 billion in broadband grants, which is twice as many applications and three times as much funding as the agency has handled in other grant programs. One of the risks is to NTIA's required "maintenance-of-effort" rule under the stimulus law. Under that provision, agencies must show that stimulus grant recipients would not have proceeded with the projects "but for" or without the stimulus law funding. "Due to limited staff, NTIA may have an inability to thoroughly review applications and therefore the agency risks funding projects that might not meet the objectives of the Recovery Act's 'but-for' test," the GAO report said.

Economic Recovery Through Municipal Wireless Networks

The year 2009 started with municipal wireless left for dead by mainstream media, and it ended with billions in stimulus grant monies supporting the expansion of broadband throughout the world. From rural broadband expansion to making utilities smart, there is a brighter future for municipal wireless broadband networks and the applications support them. We have learned from failed municipal wireless models and can now move forward. There is a new direction: combined public-private wireless networks that offer sustainable financial models and create jobs, reduce energy use and health care costs, promote affordable education and improve national security. There are three reasons why these new models will be successful: 1) Financial sustainability, 2) Technical model, and 3) Societal implications.