August 2008

NBC Blows Olympics Coverage

NBC, through its unprecedented Internet coverage, will be broadcasting the Olympics on a larger scale than ever before. Even so, Silicon Alley Insider's Henry Blodget says, the company is still producing the content "for themselves and their legacy TV business, not you." How so? If NBC really cared about providing the best coverage of the Games, Blodget says it would make NBCOlympics.com a comprehensive on-demand directory of all events, searchable by day or event. For those events that the network isn't covering, NBC could link to a partner company's video, giving partners access to their video in return. Instead, NBC will describe what each of its partner networks will show on any given day and time. "Hate to break it to NBC," says Blodget, "but viewers couldn't care less which network they watch on. They just want to know how/where to watch the events they want to watch. So this thinking should be inverted." He also adds that NBC should be making NBCOlympics.com a Wikipedia-style start page for the Games, instead "of the me-too 'Olympics' destination" it already is. "As it is," Blodget says, "we suspect we'll spend most of the Olympics cursing NBC for forcing us to watch the Olympics according to their schedule and style, not ours."

Broadcast Usurps Newspapers, Online Poised To Dominate

Despite broader issues in the overall economy, the media industry continues to be among the fastest growing industrial sectors in America. Long-term secular shifts, however, are altering the role of some major media and forms of advertising and marketing services. Long the dominant U.S. advertising platform, has fallen behind broadcast TV this year, which itself is poised to be usurped by the Internet within the next three years. This year, Veronis Suhler Stevenson estimates that traditional media operators will account for nearly half (49.5%) of the $86 billion Americans will spend advertising and accessing content online. That share is up from less than a third (29.1%) in 2002, and is projected to take a dominant position by 2011 when pure-play Internet operators will account for less than half of all Internet revenues. The migration of media operators mirrors that of major advertisers who have been slashing traditional media budgets and shifting a greater share of their total marketing spending online, and into alternative forms of marketing.

Net access in the wake of FCC vs. Comcast

[Commentary] In the wake of the Federal Communications Commission's decision that Comcast interfered with "Internet users' right to access the lawful Internet content and to use the applications of their choice," network providers such as Comcast will likely turn to one of two models to manage their networks: metered access or QoS (quality of service). Metered access would give network providers the capability to charge more if you use more. The QoS model would create service tiers from which customers could choose.

Chairman Martin: Let's Be Realistic About The Potential Of Free Wireless Broadband

[Commentary] How good is Federal Communications Commission Chairman Kevin Martin's plan to auction off spectrum that would have to be used to provide free broadband access?

1) Free and ad-supported broadband has not yet proven to be a self-sustaining model.

2) Although it would provide access, potential users still need the right equipment (computer, modem, network card) and expertise to actually use the service.

3) In a world where 1 Gbps broadband may be the norm, how attractive will "broadband" at 768Kbps be in a decade?

4) The goal must be 100% coverage -- not 90-95% of the country.

5) The proposed ban on pornography over the network a) leads to the same problems the FCC always has with indecency enforcement and b) takes away a "killer app" that draws many people to use the Internet in the first place.

Questioning the coming Internet clog

One of the nation's top authorities on global Internet traffic growth says his latest data show no reason to fear network capacity shortages, as traffic growth may even be slightly decelerating. Updating data collected from Internet exchanges around the world, professor Andrew Odlyzko, director of the University of Minnesota's Interdisciplinary Digital Technology Center, reported late last week that Internet traffic rates in the US and globally are continuing to grow at a rate between 50% and 60% (largely unchanged from recent years) -- rapid growth that nonetheless belies dire predictions of an escalation that would clog today's networks. Among the factors limiting Internet traffic growth, Odlyzko said, are the pace of broadband deployment, which he said is "not that fast" in some countries, including the US. But in other places, such as Hong Kong, where deployed bandwidth is much greater, traffic growth rates are slowing. Odlyzko now estimates average US monthly Internet traffic to be between 900 and 1550 petabytes per month, up from 750 to 1250 petabytes at the end of last year. Though traffic growth tends to be higher in the second half of each year than the first, Odlyzko said the industry might consider focusing more on stimulating traffic growth rather than fearing it.

Task Force to Debate Whether A Gigabit Per Second is Too Fast for Minnesota

In April 2008, the Minnesota legislature passed a bill to create an Ultra High-Speed Broadband Task Force. The bill was signed by Gov. Tim Pawlenty and, last month, he named 20 of the 26 task force members. One of the key priorities of the bill is to identify a level of broadband service and connection speeds that will be reasonably needed by the year 2015 in order for Minnesota to compete in the global marketplace of the future. Chairing the task force will be Rick King, chief operating officer of Thomson Reuters, which has major operations in Eagan, Minn. "Ultra high-speed broadband gives us a competitive edge to build on our technology leadership position and attract great companies and high-paying jobs to our state," King said.

Tate's unease with XM-Sirius Satellite Radio Merger

Federal Communications Commission member Deborah Taylor Tate, the swing vote for the FCC's approval of the Sirius Satellite Radio-XM Satellite Radio merger, issued a nearly 3,000 word justification of her vote on the deal two days later than other Commissioners. She said that the decision to back the merger was one of the most difficult in her two years on the FCC. While she justified the affirmative vote with the conditions set by the FCC, Commissioner Tate revealed her preference throughout the process for more stringent merger terms. Commissioner Tate said she would not even consider the deal until the companies agreed to pay $19.6 million in a consent decree to terminate the agency's inquiries into certain satellite radios with FM transmitters and the compliance of some terrestrial repeaters. Commissioner Tate, who met with state attorneys general and broadcasters in early July about their opposition to the deal, sought for the combined XM-Sirius to divest some of its 25 MHz of spectrum but came to the conclusion it would disrupt service to millions of satellite listeners. She found the companies' agreement to set aside 8% of their spectrum, or 24 channels, for minority and public interest programming to be an acceptable compromise. The former chairwoman of the Tennessee Regulatory Authority also said XM and Sirius agreed to not air local programming and advertisements, a vital part of satellite radio's business model. But that is not all. She expressed fears about the company's three-year price cap. As a Nashville (TN) native, she sought assurances the merged company would not reduce royalty payments to artists "through gamesmanship of these new programming tiers."

TV Finds Married Sex Boring, PTC Says

The Parents Television Council is accusing broadcast networks of promoting extra-marital sex while portraying sex between married couples as boring, burdensome or non-existent. PTC research found that during one prime-time period last fall, verbal references to non-marital sex outnumbered references to sex in marriage by nearly a 3-to-1 margin. Scenes implying sex between unmarried partners outnumbered similar scenes between married couples 4 to 1.

New Fears Arise on Olympic Press Freedoms

The beating of two Japanese journalists by police in western China drew an official apology Tuesday, but Beijing also set new obstacles for news outlets wanting to report from Tiananmen Square in the latest sign of trouble for reporters covering the Olympics. The International Olympic Committee, which last week only partially succeeded in getting China to unblock some Internet sites after journalists raised a furor, said it would look into the new rules that require reporters to make appointments to do reports at Tiananmen.

CPB Adds Ten Radio Stations to its Community Service Grant Program

The Corporation for Public Broadcasting announced the addition of ten stations which qualify for funding in FY 2009 through the Community Service Grant program (CSG). Earlier this year, CPB released applications to the radio CSG program for FY 2009. Contingent on Congressional approval of CPB's budget, it is expected these stations will collectively receive approximately $685,731 in FY 2009. Stations can use these grants for operational expenses, the production or acquisition of local and national programming or to strengthen community outreach activities.