August 2008

Yahoo to Make Targeted Ads Optional

Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy. Last week, the House Commerce Committee asked Yahoo and 32 other Internet companies to provide more information about the surfing data they collect from Web users and how the data are used to customize advertising. As many media companies struggle to make money from their Web sites, members of Congress and the industry appear to be in the early stages of a high-stakes negotiation over what kind of advertising ought to be allowed. While Yahoo's new policy may make it harder for the company to make money from ads -- targeted pitches generally fetch higher prices -- company officials said offering more privacy options could attract more users.

Faster, higher, stronger — and digital

Millions of Americans will watch the Olympics but never turn on a TV set. The Beijing Games will be the first Olympics in which a chunk of viewers — up to 5% — will watch their Olympic coverage via personal computers or mobile phones, estimates Dean DeBiase, CEO of TNS Media, which measures media outlets globally. And those viewers are the coveted trendsetting ones marketers want to reach. The best place to reach them: social media. Some 73% of Americans who have Internet access viewed video online in May, according to a recent Nielsen study. More than 154 million Americans will watch online videos this year, up 12% from last year, according to eMarketer's latest report. More than one in three mobile phone owners have video-capable cellphones, Nielsen reports. More than 147 million people worldwide now participate in a social network via their mobile phones, eMarketer reports. Here's how savvy Olympic marketers will digitally tap in: digital games; blogging; sharing videos; sharing ideas digitally; snatching search terms; and advertising in cabs.

Politically Divided Talk-Radio Team Has Denver Firmly in Its Grip

In a city steeped in talk radio lore, two of Denver's most popular hosts have changed their focus. With the city abuzz over the Democratic National Convention coming to town this month, the co-hosts of the "Caplis & Silverman" show, both prominent lawyers, have all but stopped debating the regular lineup of salacious Colorado stories and instead taken to arguing over the presidential election. Politically charged talk radio is nothing new to Denver. This is the city where Alan Berg, a talk show host who was Jewish, was gunned down in his driveway in 1984 by white supremacists who wanted to silence him. His death became the inspiration for Eric Bogosian's play "Talk Radio" and Oliver Stone's movie of the same name. A memorial plaque hangs near the Clear Channel-Denver studio where Mr. Caplis, 51, and Mr. Silverman, 52, broadcast. Colorado has been a crucible of dynamic news over the years, and the resulting headlines — from the Columbine High School killings to the Kobe Bryant rape trial — have provided fodder for Mr. Caplis, a personal injury lawyer, and Mr. Silverman, a former chief deputy district attorney turned defense lawyer.

No Obama Ads on Gas Station TV

Gas Station TV, contrary to an Obama campaign press release issued on Tuesday morning, will not be running ads from Barack Obama -- or any other campaign for that matter. The reasons have less to do with politics and more to do with political ad clutter. "We're providing our traditional clients a non-cluttered environment," he said. "It's just best for our consumers and our advertisers to stay out of politics." Indeed, some of the company's ad clients had been asking if their messages would be crowded out of the market by political ads this election season -- as could happen in numerous markets throughout the country as presidential and congressional ads start to take over much of the ad time at local TV affiliates. Obama's Florida Communications Director Mark Bubriski said, "Once again, the oil companies and their friends are standing with Senator McCain, the candidate for president who is proposing to offer them a $4 billion tax cut. It looks like Gas Station TV doesn't want the American people to know about Senator Obama's plan to offer working families a $1,000 energy rebate that would be funded by a tax on oil company profits. The oil companies have taken sides in this race, and they are standing with John McCain, because they know he's been in Washington for 26 years and can be counted on to pursue for another four years of the Bush energy policy that's made them billions of dollars." GSTV reaches about 17.5 million consumers each month who are practically sitting ducks for advertising. There they are, pumping gas, with nothing to do

NCAA Refuses to 86 Alcohol Ads

The NCAA is rejecting calls to alter its policy allowing beer and wine-cooler spots on college-sports telecasts, saying the policy is already conservative enough. The NCAA currently allows alcohol advertising for products that don't exceed 6% alcohol levels -- effectively limiting commercials for alcohol to beer and wine coolers. It also allows only 1 minute per hour of any telecast to be devoted to alcohol ads. The NCAA Division 1 executive committee announced its decision to reaffirm the current policy today after a meeting in Indianapolis. The Center for Science in the Public Interest says that according to TNS Media Intelligence, Anheuser-Busch and SABMiller spent nearly $30 million to advertise during the 2007 NCAA March Madness basketball championships. Further limits on alcohol ads could have threatened the size of the rights fee the NCAA generates from that and other telecasts, potentially impacting scholarship money and school revenues.

Libraries step into the age of iPod

Hoping to draw back readers, libraries have vastly expanded their lists of digital books, music, and movies that can be downloaded by their patrons to a computer or MP3 player -- and it doesn't cost a cent. Available in thousands of libraries across the country, the programs work like this: First you need a library card, access to the web, and some easily downloadable software -- the Adobe Digital Editions, the Mobipocket Reader or the OverDrive Media Console. At that point, just browse around the library's website, select some titles, add them to a digital book bag and click the download button. If the title isn't available, it can be placed on hold for downloading later. Depending on the library and title, the item remains on your computer for one to three weeks before disappearing, meaning you don't have to bother with returning a book, CD or DVD to the actual library.

Verizon on FCC Comcast/Network Neutrality Decision: Wait and See

Asked by reporters what the impact on Verizon would be of the Federal Communications Commission's decision that Comcast violated its network-management guidelines, Tom Tauke, Verizon's executive vice president and a former congressman, said he's anxious to see the FCC's order. He did not rule out taking the decision to court if it was written in a way that could cause problems for his company. The FCC asserted jurisdiction, he said, adding, "No court has made a judgment on whether or not it has jurisdiction and we'll see if Comcast challenges it." Tauke outlined the triage for dealing with issues like Network Neutrality. His first choice is industry self-regulation. If you avoid the problem, he said, you obviate the need to address it with regulation or legislation. His second choice is the sort of case-by-case approach the FCC has adopted, although there remain those questions about the FCC's authority, since its guidelines are not rules. Those approaches are sufficient without Congress stepping in to impose network neutrality laws, he suggested, adding, "The FCC's action in this case shows it intends to uphold the principles and we believe, therefore, that there isn't a need for further legislation."

Many Seniors Unaware of DTV Transition

Almost one in four seniors is not aware of the digital-TV transition, and that number increases to one in three for those with less formal education. Seniors disproportionately watch over-the-air TV and have been identified by the Federal Communications Commission, the National Association of Broadcasters and others as one of the target populations that will be most affected by the switch to full-power DTV in February 2009. Retirement Living TV said its research suggested that the transition will affect almost 70 million households, or 23% of the total. The network found that 31% of seniors without a college education are not aware of the transition and say they haven't heard about it.

ACLU: FCC indecency regime no longer constitutional

The American Civil Liberties Union -- joined by the Directors Guild of America, the American Federation of Television and Radio Artists and several others -- told the Supreme Court the Federal Communications Commission has no business regulating any speech short of outright obscenity. ACLU et al said the court must go beyond a narrow ruling on whether or not the FCC violated the Administrative Procedures Act by not giving broadcasters sufficient notice of its decision to start finding fleeting profanities indecent. Instead, they said, the court "cannot avoid the constitutional issues that are at the heart of this case." And if it does not avoid those issues, the petitioners said, "The entire indecency regime, in light of 30 years' experience, can no longer be justified by any constitutionally permissible construction of the statute." The groups continued, "Technological developments since Pacifica [the Supreme Court decision upholding the FCC's indecency authority] indicate that the rationale for censorship of nonobscene broadcasting has lost whatever persuasive force it once may have had. Given cable television, the Internet and other electronic media today, broadcasting is no longer 'uniquely pervasive' and 'uniquely accessible to children.'" They also argued that the discretion over what content is or isn't indecent inherent in the FCC's indecency-enforcement regime is "unconstitutional censorship." However, the groups stopped short of challenging the spectrum-scarcity rationale that underpins broader regulation of broadcasting.

DTV Still Plagued by Hearing Problems

Digital television sound, based on Dolby Digital, is delivering TV sound with the promised CD quality, providing a rich, new aural dimension for consumers seeking the theater-like experience in their homes. But the standard continues to be plagued by loudness spikes and, what's worse, lip sync troubles. Engineers throughout the TV production and distribution food chain are working on remedies. Dolby believes some of them lie in better education and closer adherence to the protocols for using the system. The Dolby system has built-in loudness normalization parameters that producers can set with metadata so that decoders, be they high-end audio systems, digital TVs, Dolby-standard digital cable set-top boxes or even older analog TVs, recognize and adjust sound to proper levels. According to Hunold, all Dolby signals, regardless of their source and regardless of how loud they are, are controlled by the parameters. Ideally, he says, this means that one channel would sound the same as another and sound within a channel would not spike or drop. But it's up to the program producers to set those parameters, he says. Dolby is also working with cable companies and broadcasters to help them understand the different parameters.