June 2008

Product Placements Get FCC Scrutiny

Federal regulators are beginning an effort to crack down on stealth advertising in television shows, a move aimed at letting consumers know when companies have paid to use their products as props. This week the Federal Communications Commission is expected to open a formal proceeding about new rules requiring more disclosure of product placement, a technique that has become a critical tool for Madison Avenue. Regulators say they've become more concerned about the issue as TV executives seem to be using more product placements to reach viewers, who are using digital video recorders to skip commercials. The rules wouldn't bar the practice of product placements or other in-show advertising designed to reach consumers who skip commercials. Regulators are mostly interested in improving the amount of disclosure advertisers and producers will have to provide for consumers during the TV programs.
http://online.wsj.com/article/SB121417741810895461.html?mod=todays_us_ma...
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Investigative Journalism Under Fire

Investigations of the rich and powerful, the multinational corporations and monopoly industries, have all but dried up, say a coterie of journalists still trying to ply their trade. To be sure, enterprise reporting on the network level is far from dead. Investigations are, for instance, still staples at 60 Minutes and PBS's Frontline. But the days of news divisions rich with staff and resources claiming multiple hours a week of primetime real estate with newsmagazines are now history. Producers have felt the sting of contracting budgets and swelling corporate concern over the bottom line. Such conditions have been most inhospitable to reporters working on investigations requiring time and resources; these stories are often magnets for legal action.
http://www.broadcastingcable.com/article/CA6572223.html?rssid=193

US Network Falters in Mideast Mission

A look at al-Hurra, an Arabic-language television network financed by the US government. Al-Hurra -- "The Free One" in Arabic -- is the centerpiece of a US government campaign to spread democracy in the Middle East. Taxpayers have spent $350 million on the project. But more than four years after it began broadcasting, the station is widely regarded as a flop in the Arab world, where it has struggled to attract viewers and overcome skepticism about its mission. Propaganda has become a primary front in the war against terrorism, with the United States and al-Qaeda each investing heavily to win over hearts and minds. This article examines one aspect of the U.S. effort to influence people through the airwaves. Tomorrow, another will look at al-Qaeda's online propaganda campaign. Since its inception, al-Hurra has been plagued by mediocre programming, congressional interference and a succession of executives who either had little experience in television or could not speak Arabic, according to interviews with former staffers, other Arab journalists and viewers in the Middle East. It has also been embarrassed by journalistic blunders.
http://www.washingtonpost.com/wp-dyn/content/article/2008/06/22/AR200806...
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Applying a Personal Touch to the Campaign

In his march to the Democratic presidential nomination, Sen Barack Obama has demonstrated an ability to mesmerize 20,000 people in an arena, but for all his sudden fame, most voters know little about the texture of his life. Now, in ways large and small, he and his staff are trying to add some dabs of color to a gauzy portrait, using media coverage to convey the sense of a down-to-earth fellow.
http://www.washingtonpost.com/wp-dyn/content/article/2008/06/22/AR200806...

TV stations stand to gain in campaign

Sen Barack Obama's decision to eschew public campaign funds, and spend as much as he wants on his presidential race, gave television executives a rare opportunity to smile. TV station owners including Scripps Howard, Hearst-Argyle and Post Newsweek -- with strong newscasts in hotly contested states including Florida, Pennsylvania, Ohio and Michigan -- stand to benefit most from Obama's plan to blow past the $84 million limit on publicly financed campaigns. Yet the extraordinary amount of cash to be spent on TV ads for Obama and Republican John McCain, who's accepting public limits, also could boost stations that don't usually see a presidential campaign windfall — as well as cable networks that want in on the fast-growing political business. Obama's decision "probably adds a couple of states to the (spending) mix," including North Carolina, Georgia, Mississippi and Arizona, says Evan Tracey, chief operating officer of TNS Media Intelligence's Campaign Media Analysis Group. "He'll go 20 cable channels deep. There won't be something for him that's considered too risky," he says. McCain should still be competitive, even if his campaign has a cap. "The Republican national party has a lot more money than the Democrats," says Leo Kivijarv of PQ Media, a research and analysis firm. Candidates and issue groups at all levels will spend $3 billion on TV ads for this year's election, up from $1.7 billion in 2001 and $1 billion in 2002, TNS says. The presidential campaign will account for about 27% of this year's total. But forces beyond candidates' control may influence where the money goes.
http://www.usatoday.com/printedition/money/20080623/1b_politics23.art.htm

Internet extends doctors' reach

A look at Partners Online Specialty Consultations (POSC). Online second-opinion services offer patients consultations from specialists based on the medical records that they fax, mail or send via the Internet. The average cost, payable upfront via credit card, is $500 to $1,500, depending on the number of radiology or pathology interpretations required. Patients then receive online access to a second opinion in about two weeks.

Computers in use pass 1 billion mark: Gartner

The number of personal computers in use around the world has surpassed 1 billion, with strong growth in emerging markets set to double the number of PCs by early 2014, research firm Gartner said on Monday. Mature markets accounted for 58 percent of the first billion installed PCs, but would only account for about 30 percent of the next billion, Gartner said.
http://www.reuters.com/article/technologyNews/idUSL2324525420080623

McCain 'Google Bomb' Project Launched

Chris Bowers has launched a 'Google bomb' project aimed at boosting Google search results for nine news articles showing presumptive Republican presidential nominee Sen. John McCain in a negative light. Bowers, managing editor of the blog OpenLeft, is reprising a similar effort he undertook in 2006 against 52 different congressional candidates. The articles Bowers is using range from a story about McCain voting to filibuster a minimum wage hike to an item about the Senate passing an expanded GI bill despite opposition from McCain. Bowers is aiming by Labor Day to have three of the nine articles appear in the top 10 search results for "John McCain" and "McCain," three in results 11 through 20 and three more in 21 through 30.
http://techdailydose.nationaljournal.com/2008/06/mccain_google_bomb_proj...

Delaying News in the Era of the Internet

As long as there is news, people will try to share it. And new technology promises to turn the process into a tide that can swallow us up, good intentions and all.
http://www.nytimes.com/2008/06/23/business/media/23link.html?ref=todaysp...
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The New Fight for Financial News

Thomson Reuters is going hard after Bloomberg, which has long been the marquee name on Wall Street for financial information. The companies are in a dead heat: Thomson Reuters has 34 percent of the market for financial data and Bloomberg 33 percent. Thomson Reuters is a far larger, more diverse company: its strength is delivering electronic data and services to professionals, including lawyers, doctors and scientists. It was Bloomberg, however, that defined the market by providing information unmatched in scope by any other company, married to a disciplined and customer-driven culture.
http://www.nytimes.com/2008/06/23/business/media/23thomson.html?ref=toda...
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