Platforms

For years, the very business models of platforms like Facebook and YouTube have come under fire for prioritizing whatever grabbed their users’ attention, often leading to feeds full of content that shocks or stokes outrage or divides.

Not long ago, many leading technologists considered themselves too lofty and idealistic to concern themselves with the petty affairs of government. But that was before privacy scandals, antitrust investigations, congressional hearings, Chinese tariffs, presidential tweets and Senator Elizabeth Warren (D-MA). Now, as they try to fend off regulation and avoid being broken up, some of the largest companies in Silicon Valley are tripping over their Allbirds in a race to cozy up to the United States government.

The incentives for foreign countries to meddle are much greater than in 2016, and the tactics could look dramatically different.

California-based company Cloudfare, which is a market leader in web infrastructure, was thrust into the spotlight of international debate after abruptly terminating its contract with 8chan, the far-right internet forum known for perpetuating conspiracy theories and hate speech, in the wake of the El Paso shooting.

As the two-year anniversary of the deadly 2017 Unite the Right rally in Charlottesville approaches, civil rights and digital activists say Twitter has not done nearly enough to prevent white nationalists from spreading hate speech online. Twitter is facing increased pressure to take action following the mass shooting in El Paso, where the shooter—who appeared to embrace white nationalism—killed 22 people and injured dozens more.

The Trump administration's policy toward big tech moved in two opposite directions recently, as the White House sought the big platforms' help in predicting mass shootings while it was also reportedly drafting plans to punish them for perceived bias. On Aug 9, the administration invoked the help of Google, Facebook and other companies to detect and deter mass shooters before they act. Meanwhile, the White House has circulated a draft of a new executive order aimed at imposing new restrictions on tech platforms' freedom to moderate the content users contribute.

Facebook has started to modify its behavior — in both pre-emptive and defensive ways — to deal with threats of regulation. Facebook has its eye particularly on the Federal Trade Commission, the agency that is now investigating it for anticompetitive practices.

Top officials in the Trump administration expressed interest in tools that might anticipate mass shootings or predict attackers by scanning social media posts, photos and videos during a meeting with online platforms including Facebook, Google and Twitter. The technology could serve as an early-warning system for potential attacks, White House officials proposed at the brainstorming session, perhaps compiling information from across social sites to identify deadly incidents before they occur, according to three people familiar with the matter but not authorized to discuss a private gatherin

Apparently, a draft executive order from the White House could put the Federal Communications Commission in charge of shaping how Facebook, Twitter, and other large tech companies curate what appears on their websites. A summary of the draft order calls for the FCC to develop new regulations clarifying how and when the law protects social media websites when they decide to remove or suppress content on their platforms.

Netflix has been evolving its public policy strategies in recent months to align itself more with Hollywood and less with Silicon Valley, a shift driven by the streamer's maturation into a full-fledged film and TV studio, by its international expansion and by the intense scrutiny Washington is now applying to the tech companies.