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Can an Alphabet spinoff Replica use phone location data to transform urban planning?
Replica's technology is so new, urban planners don't know what to do with it. To understand its biggest selling point to communities across the country, consider the laborious transportation studies Kansas City has done for the last 50 years or so. About once a decade, planners ask residents to fill out a travel diary in a low-tech effort to assess how people move about the metro area.