Ernst & Young

For the first time since the great recession of 2008, media and entertainment (M&E) chief financial officers (CFOs) have shifted their primary focus from cost reduction and operational efficiencies to optimizing the organization for growth.

Today’s priority for an overwhelming 74% of CFOs is the evolution of digital -- using digital to drive their growth agenda and data to deliver the insights that enable game-changing decision-making.

In our sixth in a series of executive reports, 50 CFOs from leading M&E companies around the world share these and other views on the current and future direction of the industry.