BBB National Programs
National Advertising Division Finds Certain Spectrum Home Internet “Free Internet Forever” Claims Supported; Recommends Material Terms be Disclosed
In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division found the Charter Communications (Spectrum) claim that “Spectrum customers will receive free high-speed internet forever, with the purchase and maintenance of four mobile lines” supported, but recommended that Spectrum modify certain advertising for its Spectrum Home Internet “Free Internet Forever” offer to clearly and conspicuously disclose material terms of the offer. AT&T and Spectrum compete in the home internet and wireless services markets.