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POSITIVE PRESS ON IRAQ IS AIM OF US CONTRACT
[SOURCE: Washington Post, AUTHOR: Walter Pincus]
U.S. military leaders in Baghdad have put out for bid a two-year, $20 million public relations contract that calls for extensive monitoring of U.S. and Middle Eastern media in an effort to promote more positive coverage of news from Iraq. The contract calls for assembling a database of selected news stories and assessing their tone as part of a program to provide "public relations products" that would improve coverage of the military command's performance. The request for bids comes at a time when Bush administration officials are publicly criticizing media coverage of the war in Iraq. The proposal, which calls in part for extensive monitoring and analysis of Iraqi, Middle Eastern and American media, is designed to help the coalition forces understand "the communications environment." Its goal is to "develop communication strategies and tactics, identify opportunities, and execute events . . . to effectively communicate Iraqi government and coalition's goals, and build support among our strategic audiences in achieving these goals," according to the statement of work that is publicly available through the Web site http://www.fbodaily.com
http://www.washingtonpost.com/wp-dyn/content/article/2006/08/30/AR200608...
Positive Press on Iraq Is Aim of U.S. Contract
SENATE PANEL WON'T CONFIRM BUSH BROADCAST CHIEF
[SOURCE: Reuters, AUTHOR: Jeremy Pelofsky]
A White House nominee may lose his job overseeing U.S.-backed international TV and radio services after a Senate committee said on Wednesday it would not vote this year on another term for Kenneth Tomlinson, following a government report that said he used the office for personal gain. President George W. Bush in 2005 nominated Tomlinson to a second term as chairman of the Broadcasting Board of Governors, which oversees government international programming like Voice of America as well as Radio and TV Marti, which air Spanish-language broadcasts to Cuba. However, the Republican-controlled Senate Foreign Relations Committee will not take up his nomination this year, panel spokesman Andy Fisher told Reuters. Democrats in Congress have demanded President Bush fire Tomlinson. "We're not going to schedule it for the remainder of the year, and at that point it (the nomination) expires," he said. His term expired in 2004, but he is able to remain in office until Congress adjourns sometime later this year. President Bush could bypass Congress and install Tomlinson to another term using a so-called recess appointment. A White House spokeswoman and State Department spokeswoman declined to comment on the committee's plans.
http://www.political-news.org/breaking/28170/senate-panel-wont-confirm-b...
Senate panel won't confirm Tomlinson
VERIZON DROPS DSL FEE AFTER FCC PRESSURE
[SOURCE: Reuters]
The Federal Communications Commission sent Verizon a letter last week questioning a new fee on digital subscriber line (DSL) services which the company introduced in place of a fee the federal government ended earlier this month. On Wednesday, Verizon announced it was dropping the surcharge. "We have listened to our customers... and are eliminating this charge in response to their concerns," Verizon's chief marketing officer Bob Ingalls said in a statement on Wednesday. A small number of customers who have already been billed for the surcharge will receive a credit, the company said. FCC Chairman Kevin Martin said in a statement on Wednesday that he was happy with Verizon's decision.
http://today.reuters.com/news/newsArticle.aspx?type=technologyNews&story...
* Chairman Martin's statement:
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-267159A1.doc
* Commissioner Tate's statement:
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-267166A1.doc
* Verizon drops plans for new surcharge on DSL bills
http://www.usatoday.com/printedition/money/20060831/1b_surcharge31.art.htm
* Verizon Drops DSL Fee
http://www.washingtonpost.com/wp-dyn/content/article/2006/08/30/AR200608...
* Verizon Drops DSL Fee Plan
http://www.latimes.com/business/printedition/la-fi-verizon31aug31,1,5423...
Verizon drops DSL Fee after FCC Pressure
THE LION LIES DOWN WITH THE LAMB
[SOURCE: Tales from the Sausage Factory, AUTHOR: Harold Feld]
[Commentary] Increasingly, incumbent telephone companies have realized that fighting municipal broadband networks is a losing issue for them and have decided to figure out how to make money out of it. I have said for awhile that corporations confronted by a serious challenge to their business model undergo their own version of the famous five stages of grief. Denial (“There's no way this can seriously challenge us!â€), anger (“How dare they challenge us like this! To the regulators to squash this at once!â€), bargaining (“O.K., instead of banning it, lets regulate it to create a 'level playing field'â€), acceptance (“We are no longer going to lobby on thisâ€), and profit seeking (“Hey, if we think about it for a minute, we can figure out how to make money on this!â€) The pro-muni broadband provision in the otherwise pro-Telco Barton Bill and the revision of the anti-muni broadband provision in the Stevens Bill to a pro-muni broadband version indicates that Congress has no intention of squashing muni broadband at this point. But Feld offers four cautions: 1) Incumbents providing muni broadband means less chance for competition. 2) In dealing with incumbents, local governments need to take every effort to make sure they insulate themselves from this kind of “capture.†3) Once the incumbent gets around to building its competing private system in the area, local governments will need to be alert for any sign that the incumbent is using its control of the muni network to try to shift customers to the private network. 4) Finally, it is important to recognize the difference between municipal networks of whatever flavor and non-commercial community-based networks.
http://www.wetmachine.com/totsf/item/579
The Lion Lies Down With the Lamb
NYT MOVE TO BLOCK WEB TO BRITONS RAISES QUESTIONS
[SOURCE: Reuters, AUTHOR: Daniel Trotta]
A New York Times decision to block British online readers from seeing a story about London terrorism suspects raises new questions on restricting the flow of information in the Internet age, legal and media experts say. While restricting what British media can report has been effective in the past, the Internet has made it far harder to stop information published by foreign outlets, which may breach Britain's laws, from being seen by UK readers. Because British courts may impose heavy fines and jail editors, foreign newspapers sometimes hold potentially sensitive stories out of their British print editions. Media lawyer Mark Stephens said he could not see anything wrong with the blocked New York Times article and the decision by British papers to print similar details showed the contempt of court law may be the problem. This was the first time the New York Times had targeted a readership and blocked it from seeing a story on the Web, as far as a spokeswoman and a lawyer from the paper could recall.
http://today.reuters.com/news/newsArticle.aspx?type=internetNews&storyID...
FCC WANTS TO RECONSIDER INDECENCY RULING
[SOURCE: Associated Press, AUTHOR: Larry Neumeister]
The Federal Communications Commission rushed to judgment in concluding that "NYPD Blue" and three other television programs violated rules governing the broadcast of indecent and profane material, an FCC lawyer said Tuesday. The lawyer, Eric D. Miller, asked an appeals court to delay hearing a challenge to the FCC's findings for two months so its board can hear the opinions of the owners of the programs and reconsider its rulings, which carried no fines. In court papers, the FCC said it skipped its usual process of soliciting responses from the broadcasters because it believed the orders responded to requests from broadcasters for guidance on what violates the FCC's new indecency and profanity rules. The FCC said it acted faster than usual and did not propose fines for any of the programs, concluding only that the programs "apparently" violated the statutory and regulatory prohibitions on indecency and profanity. Lawyers for several broadcasting companies told the 2nd U.S. Circuit Court of Appeals they ultimately want to challenge the rules, which they say have spoiled their First Amendment rights, exposing them to hefty fines for accidental broadcasts of isolated and fleeting expletives.
http://seattlepi.nwsource.com/tv/1401AP_FCC_TV_Indecency.html?source=rss
http://seattlepi.nwsource.com/tv/1401AP_FCC_TV_Indecency.html?source=rss
FEC PASSES ON AD EXEMPTION
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
On Tuesday the Federal Election Commission voted not to change the definition of "electioneering communications" to permit a "grassroots lobbying" exemption that would allow unions and corporations to run TV and radio issue ads that mention incumbent legislators and air in the 60 days before an election without the reporting requirements and spending caps that currently apply. Unions, led by the AFL-CIO had asked for the exemption, saying that the prohibition limited speech about issues at a crucial time -- when those issues were before the legislature. The exemption would have been limited to ads featuring incumbents who would be voting on those issues. The FEC only received a handful of comments on the proposal, most supporting the exemption, arguing that the current electioneering communications rules limit ads that are not meant to back any candidate, but to support or kill legislation at the most critical time, i.e. when the legislation is before Congress, regardless of the election cycle. The commission voted not to initiate a rulemaking citing "other administrative priorities" including two outstanding court challenges to its electioneering communications rules that could effect how it interprets them, but said it is not precluded from doing so in the future.
http://www.broadcastingcable.com/article/CA6367267?display=Breaking+News
* For more info see http://www.fec.gov/agenda/2006/mtgdoc06-53.pdf
http://www.broadcastingcable.com/article/CA6367267?display=Breaking%20News
STUDY: PRODUCT PLACEMENT TO SURGE 25% IN '06
[SOURCE: AdAge, AUTHOR: Marc Graser and T.L. Stanley]
The global product-placement market will soar 25% to $7.5 billion this year and hit $14 billion by 2010, a study finds. But the explosion is causing product-placement agencies to rethink their business models and leading some to wonder how effective placement can be amid all the noise. "Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale, as brand marketers seek more effective methods to make important emotional connections with consumers," said Patrick Quinn, president of PQ Media, which conducted the study. "Fear of ad-skipping technology, doubts about traditional advertising's effectiveness and declining government media subsidies have fueled a dramatic increase in the value of seamless brand integration."
http://adage.com/article?article_id=111526
http://adage.com/article?article_id=111526
IN JAPAN, BROADCASTERS PITCH COMMERCIALS WITH COMMERCIALS
[SOURCE: Wall Street Journal, AUTHOR: Amy Chozick amy.chozick@wsj.com ]
Facing a slowdown in ad revenue, Japan's television networks are running commercials ... for commercials. The country's 133 commercial stations this week kicked off a month-long ad campaign to remind viewers of the contributions made by TV commercials to popular culture. The first day, Monday, was dubbed "Commercial Day" and featured a barrage of commercials starring some of Japan's biggest TV personalities. One of the most popular, Mino Monta, appears in an ad that will run throughout the month. "Do you know how many TV commercials are made in a year?" he asks. "Twenty-thousand!" The tactic highlights how Japanese broadcasters, like those in the U.S., have become desperate to retain eyeballs and ad revenue. At $17.5 billion a year, Japan's TV-advertising market is the world's second-largest, after the U.S. But it has been hit recently by changes in the way people consume media. Despite strong growth in overall ad revenue, TV has seen its share of ad spending in Japan stagnate as marketers pour money into cellphone, Internet and other nontraditional outlets. Part of the problem is that viewers have grown so used to seeing commercials, "they don't catch people's attention that much anymore," says Hiroyuki Yabuuchi, a producer for Mainichi Broadcasting System in Osaka. What's more, Japan is among the fastest markets in the world to embrace digital video recorders, devices that make it easy for people to zip past the ad breaks in shows recorded earlier. According to Tokyo-based Nomura Research Institute, the number of Japanese households with DVRs is expected to rise to 44% by 2009 from 15% in 2005.
http://online.wsj.com/article/SB115697852940249935.html?mod=todays_us_ma...
(requires subscription)
http://online.wsj.com/article/SB115697852940249935.html?mod=todays_us_marketplac…
MAN FROM GOOGLE JOINS APPLE'S BOARD
[SOURCE: New York Times, AUTHOR: John Markoff]
When Eric E. Schmidt, Google’s chief executive, was named to Apple Computer’s board this week, it did more than signal a potential alliance between powerful companies. It touched off a wave of speculation about the motives of the man behind the move: Apple’s co-founder, Steven P. Jobs. “The old social networks in Silicon Valley run very deep,†noted AnnaLee Saxenian, a leading scholar of the industry and dean of the School of Information at the University of California, Berkeley. “And this reminds us that Silicon Valley has a common enemy to the north.†She did not even need to name the enemy she had in mind: Microsoft, the leading rival to both Mr. Jobs and Mr. Schmidt through most of their careers. Now, with the Internet era remaking the competitive landscape, their prospects for outdueling Microsoft’s Windows empire may be better than ever.
http://www.nytimes.com/2006/08/31/technology/31valley.html?hp&ex=1157083...
(requires registration)
Man From Google Joins Apple’s Board