Benton RSS Feed

Coverage Type 

SPREADING THE WORD: A DEAF BOY JOINS THE GANG
[SOURCE: New York Times, AUTHOR: Elizabeth Jensen]
“Maya & Miguel” teaches children about the value of Spanish and English bilingualism. So it only seemed natural to incorporate a third language, American Sign Language, in an episode. But turning what seemed like a logical idea into reality was another matter. The logistics of animating sign language that was detailed and accurate enough to read on the screen stretched production of the episode to nine months, far longer than typical, and pushed costs up by 50 percent. The episode will rerun every day this week and will be seen with captions of the dialogue. The episode introduces Marco, who speaks American Sign Language, occasionally with help from an interpreter. Marco befriends Tito (the younger cousin of the twins Maya and Miguel) and helps him conquer his fear of making mistakes when he speaks English, his second language.
http://www.nytimes.com/2006/09/25/arts/television/25sign.html?_r=1&oref=...
(requires registration)


http://www.nytimes.com/2006/09/25/arts/television/25sign.html?_r=1&oref=slogin
Coverage Type 

STATIONS PULL DEM AD FOR USING 'INAPPROPRIATE' QUOTES FROM GOP SENATOR
[SOURCE: The Raw Story]
Television stations in Montana have been warned that an advertisement produced by the Democratic Senatorial Campaign Committee containing statements made by Republican Senator Conrad Burns may be inappropriate for television. The warning came from the Montana Broadcaster's Association, Congressional Quarterly is reporting. The ad included statements made by Burns, including the phrase "piss poor" and the Senator's claim that a firefighter hadn't "done a God damned thing," during a now-infamous July encounter at a Montana airport.
http://www.rawstory.com/news/2006/Stations_pull_Dem_ad_for_using_0922.html


Stations pull Dem ad for using 'inappropriate' quotes from GOP Senator
Coverage Type 

LEFT-LEANING THINK TANK TO DEMS: BUY CABLE
[SOURCE: MediaDailyNews, AUTHOR: Tom Siebert]
The New Politics Institute think tank has released a report advising Democrats and other left-leaning politicians and cause-related groups to significantly increase their cable TV buys for political ads at the expense of broadcast. The study's arguments will sound familiar to any media-industry veteran. Cable delivers better geographic and demographic targeting. It also costs less, and offers a better CPM for the price than national broadcast. The report, succinctly titled, "Buy Cable," is the first of four from the NPI recommending new messaging platforms and strategies for successful political marketing in the 21st century. The subsequent three will address search, blogging and speaking Spanish.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=48...


http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=48648&Nid=…
Coverage Type 

NEGATIVE ADS A POSITIVE IN GOP STRATEGY
[SOURCE: Los Angeles Times, AUTHOR: Janet Hook]
While President Bush and national GOP leaders are attacking Democrats on such big issues as national security and America's role in the world, individual Republicans are hitting their opponents hard -- below the belt, some critics say -- on personal and local issues. Negative campaigning is hardly new, and Democrats are dishing dirt against Republicans too. But mudslinging is crucial to the Republican plan for this year's midterm elections, because the party's hold on power will probably hinge on shifting attention from the unpopular war in Iraq and other national issues that cut against them. "When people are looking at national issues that are not breaking our way, what you want to do is focus on your opponent," said Rep. Tom Cole (R-OK), a former Republican National Committee chief of staff. "You've got to play the field's conditions. They demand very tough tactics." Republican incumbents this year began running attack ads earlier than ever. But the hardest-hitting are yet to come. "You haven't seen the majority of the negative ads yet," said Carl Forti, spokesman for the National Republican Congressional Committee, where a staff of 10 has been deployed on opposition research. The strategy rests on the widely held belief that negative political ads make more of an impression on voters than positive ones. Republican incumbents have moved aggressively to shape early perceptions of their Democratic challengers. Democratic strategist Peter Fenn said: "You have a blackboard that's not written on very much -- what Republicans are trying to do is write all over that blackboard in great big letters before the challengers have a chance to write on it."
http://www.latimes.com/news/printedition/asection/la-na-negads26sep26,1,...
(requires registration)


Negative Ads a Positive in GOP Strategy
Coverage Type 

RADIO MARTI: "HECKA OF A JOB, KENNY"
[SOURCE: Center for American Progress 9/21, AUTHOR: Eric Alterman]
[Commentary] The revelation that "at least" ten Florida journalists received money from the U.S. government to participate in programs broadcast on the federally-funded Radio and TV Martí feels like 2004 and 2005 all over again. Back in those days, stories of journalists secretly collecting checks signed by the Bush administration were coming fast and furious. The radio and television programs broadcast by Marti are beamed into Cuba with the aim of subverting the Castro regime. They are run by the Broadcasting Board of Governors, the federal office that runs the U.S. government's overseas television and radio stations. The BBG in turn is headed by none other than Kenneth Tomlinson, the right-wing Bush appointee who tried to recast the editorial content of the Public Broadcasting Service and Voice of America in the Bush administration’s own conservative image. The latest Marti scandal joins a rich and well-funded heritage of commentators, journalists, talking heads, and think tank wonks who have proven themselves to be not only “in the tank” as so many journalists are, but also “on the take.” The use of taxpayer dollars to subvert honest American journalism, while deplorable, seems hardly necessary. After all, Fox News, The Wall Street Journal’s editorial page, The Weekly Standard, and Rush Limbaugh already broadcast anything and everything the Administration claims to be true, no matter how outlandish. The traditional bulwarks against this kind of thing have been weakened almost beyond recognition, as the work of, say, The New York Times’ Judy Miller or The Washington Post’s Bob Woodward quite neatly illustrates. So why go to all this trouble to bribe journalists when so many are willing to work for free? Well, no one ever argued that competence was this administration’s strong suit.
http://www.americanprogress.org/site/pp.asp?c=biJRJ8OVF&b=2074455


http://www.americanprogress.org/site/pp.asp?c=biJRJ8OVF&b=2074455
Coverage Type 

FCC FEAR CANCELS PBS AIRING
[SOURCE: Denver Post, AUTHOR: Dick Kreck]
Fear of fines from the Federal Communications Commission caused Rocky Mountain PBS to cancel the showing of the two-hour documentary "Marie Antoinette." "I took a look at it at 10 this morning," said James Morgese, president and general manager of RMPBS. "What I saw is nothing worse than what you see on TV elsewhere, but in this era of heightened sensitivity by the FCC, fines are pretty stiff." Specifically, he said, the questionable scenes were 200-year-old pencil drawings of nude couples having sex and "a very specific" discussion of Louis VXI's apparent impotency.
http://www.denverpost.com/kreck/ci_4394264


FCC fear cancels PBS airing
Coverage Type 

FCC ESTABLISHES PUBLIC SAFETY AND HOMELAND SECURITY BUREAU
[SOURCE: Federal Communications Commission]
To promote a more efficient, effective and responsive organizational structure and to better promote and address public safety, homeland security, national security, emergency management and preparedness, disaster management, and related issues, the Federal Communications Commission has concluded that the proper dispatch of its business and the public interest will be served by creating a Public Safety and Homeland Security Bureau. In an Order released Monday, the Commission amended its rules to reflect the new structure, described the new Bureau's functions and delegated authority.
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-06-35A1.doc


FCC Establishes Public Safety and Homeland Security Bureau

Benton's Communications-related Headlines For Tuesday September 26, 2007

To view Benton's Headlines feed in your RSS=20
Aggregator, paste=20
http://www.benton.org/index.php?q=3Dtaxonomy/term/6/all/feed into your read=
er.
For upcoming media policy events, see http://www.benton.org

CONGRESSIONAL AGENDA
So Much Legislation, So Little Time
G.O.P. Reaches Tentative Deal on Domestic Spying Legislation

OWNERSHIP
Jackson Pushes Media Ownership Activism
Media Ownership: Must the Show Go On?
Consumer groups urge limits on AT&T-BellSouth deal
Tribune Empire Could Crumble
State tries its hand at telecom regulation

TELEVISION
NAB, CEA Agree On Converter Box Basics
New America: Use Subsidy Program to maximize 'White Spaces'
NCTC Keeps Up Fox RSN Fight

INTERNET/BROADBAND
Center for Public Integrity Sues FCC for Broadband Records
Web's ad revenue up 37 pct in first half 2006: study

MEDIA & ELECTIONS
Stations pull Dem ad for using 'inappropriate' quotes from GOP Senator
Left-Leaning Think Tank To Dems: Buy Cable
Negative Ads a Positive in GOP Strategy

MEDIA & CHILDREN
DC Hones In On Media & Obesity
PBS Hones Its Pitch With New Sponsorships
Spreading the Word: A Deaf Boy Joins the Gang

CONTENT
Radio Marti: =93Hecka of a Job, Kenny=94
FCC fear cancels PBS airing

QUICKLY -- FCC Establishes Public Safety and=20
Homeland Security Bureau; Pirate Radio Stations=20
Challenge Feds; Study Sees Cable Widening Gains;=20
Congress wants answers from wireless firms on=20
privacy; Africa closes technology gap with flashy phones

CONGRESSIONAL AGENDA

SO MUCH LEGISLATION, SO LITTLE TIME
[SOURCE: Washington Post, AUTHOR: Charles Babington]
It's hardly a news flash that Congress=20
procrastinates. But even by its own foot-dragging=20
standards, the 109th Congress has pushed an=20
extraordinary amount of unfinished business into=20
this week, its final stretch of legislative work=20
before the Nov. 7 elections. Republican leaders=20
in both houses share a handful of priorities,=20
starting with a bill to set standards for=20
interrogating and prosecuting terrorism suspects.=20
They also seem determined to approve spending=20
bills for the military and homeland security, and=20
to finance construction of a fence along 700=20
miles of the Mexican border before adjourning=20
Friday or Saturday. Items left unfinished next=20
weekend will have a final chance in the=20
legislative session scheduled to begin Nov. 13, a=20
week after the elections. But the "lame duck"=20
session's political atmosphere is unpredictable,=20
and it could become a graveyard even for bills=20
with substantial support. If Democrats make=20
strong gains, as many predict they will -- and=20
especially if they win enough seats to control=20
the House in the 110th Congress, which will=20
convene in January -- then Democratic senators=20
will have added incentives to use stalling=20
tactics to thwart legislation they dislike.
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/25/AR200609...
1135.html
(requires registration)

GOP REACHES TENTATIVE DEAL ON DOMESTIC SPYING LEGISLATION
[SOURCE: New York Times, AUTHOR: Eric Lichtblau]
Republican leaders said Monday that they had=20
reached a tentative agreement to garner political=20
support for legislation on domestic surveillance,=20
in part by sidestepping the question of whether=20
the president has the constitutional authority to=20
order wiretapping without a court order. There=20
was wide disagreement about the plan=92s impact.=20
Supporters billed the most recent version as a=20
way of requiring a court order for most domestic=20
wiretaps. But civil rights advocates and even=20
some administration officials suggested that it=20
would maintain the status quo in allowing the=20
continuation of wiretapping without warrants=20
under a program approved by President Bush.
http://www.nytimes.com/2006/09/26/washington/26nsa.html
(requires registration)
* Wiretap Bill Moves Closer
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/25/AR200609...
1021.html
* Wiretap, Tribunal Bills Get Senatorial Shuffle
http://www.latimes.com/news/printedition/asection/la-na-tribunal26sep26,...
288964.story?coll=3Dla-news-a_section

OWNERSHIP

JACKSON PUSHES MEDIA OWNERSHIP ACTIVISM
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Framing media ownership as a civil rights issue=20
and saying it was time to mobilize against=20
further media consolidation, Rainbow PUSH founder=20
the Reverend Jesse Jackson told a Washington=20
policy luncheon audience Monday that his group=20
planned to hold meetings across the country to=20
popularize mass media issues and engage fully in=20
a struggle for the airwaves. Rev Jackson was part=20
of the pushback against the rules in 2003, but he=20
suggested it was time to turn up the heat. That=20
includes a full-time staff to monitor=20
telecommunications issues, but more importantly a=20
push for volunteers to "get in some faces," as=20
Rep. Maxine Waters put it. =93Struggles around=20
media ownership have never been mass struggles,"=20
Jackson said Monday, though "the impact has been=20
mass." He said the dearth of powerful minority=20
media voices does not just hurt blacks, but "sets=20
the agenda for the rest of the U.S." The=20
flashpoint for the new activist mode is the FCC's=20
current media ownership review, which Rainbow=20
PUSH says is not sufficiently reviewing key=20
issues relating to minority, women and small business media ownership.
http://www.broadcastingcable.com/article/CA6375080.html
* Pols join Jackson in media debate
http://www.variety.com/article/VR1117950710?categoryid=3D18&cs=3D1&nid=3...
62

MEDIA OWNERSHIP: MUST THE SHOW GO ON?
[SOURCE: TVNewsDay, AUTHOR: Harry A. Jessell]
[Commentary] The show at FCC Chairman Kevin=20
Martin's renomination hearing served to remind=20
Martin that a lot of important people on Capitol=20
Hill care about media ownership. And those people=20
may become more important if the Democrats emerge=20
from the November elections in control of the=20
House and/or Senate. But is it any more than=20
that? Let=92s assume the worse (at least as Boxer=20
sees it) and say that the studies in question=20
both landed on desks of Martin and Powell at some=20
point and that one or both immediately ordered=20
that all copies be bundled up and thrown into the=20
Tidal Basin. Well, so what? There=92s no law=20
against the higher ups shelving staff studies=20
that they don't think are well done or don't=20
support the policy goals of the day. And there=92s=20
no law that says they have to make them public.=20
I'm willing to bet that if you shook the Portals=20
hard enough, you could fill the Tidal Basin with=20
such memos and studies, some going back to the=20
Hoover Administration. The FCC is a political=20
operation. In any proceeding, the chairman=20
decides what the result is going to be and then=20
gets the staff to do some selective research to=20
get to that result. The chairman=92s principal job=20
is simply making sure he has at least three=20
votes. It is probably true that further=20
consolidation is unlikely to increase diversity.=20
Most of the people buying stations are those who=20
already own stations and can take advantage of=20
the economies of scale in buying more. Because of=20
those economies, they can usually outbid=20
newcomers of any gender or color. But freezing=20
the ownership rules as they are is not going to help much.
http://www.tvnewsday.com/articles/2006/09/25/daily.2/

CONSUMER GROUPS URGE LIMITS ON AT&T-BELLSOUTH DEAL
[SOURCE: Atlanta Journal-Constitution, AUTHOR: Marilyn Geewax]
Consumer advocates and civil libertarians=20
demanded Monday that regulators refrain from=20
approving AT&T's purchase of BellSouth unless the=20
phone companies accept tough restrictions on=20
their $67 billion deal. While the two phone=20
companies want the FCC to move quickly, consumer=20
groups say regulators should not rush to sign off=20
on a combination that could affect consumers for=20
decades. "This merger will haunt the consumer,"=20
said Mark Cooper, research director at the=20
Consumers Federation of America. When the=20
combined companies strengthen their grip on the=20
marketplace, he said, "they will use it against=20
the public." Consumer groups belonging to the=20
Competition Coalition called on regulators to=20
impose restrictions on the new telecom giant. For=20
example, they want AT&T to accept rules=20
guaranteeing "net neutrality," meaning the=20
company would have to treat all Internet content=20
in a neutral way. AT&T has expressed interest in=20
charging content providers for speedy delivery of=20
enhanced services, such as video. Consumer groups=20
say that forcing Internet companies to pay=20
"tolls" for premium delivery of their content=20
would hurt young companies trying to compete=20
against established giants. "AT&T's approach to=20
the Internet is one which does not bode well for=20
maintaining the Internet as an avenue of=20
innovation, an avenue of free expression, an=20
avenue of political speech," said Andrew=20
Schwartzman, president of the Media Access=20
Project. The American Civil Liberties Union also=20
is trying to reshape the proposed merger. Barry=20
Steinhardt, director of the ACLU's Technology and=20
Liberty Program, said the FCC should be=20
investigating the phone companies' possible=20
involvement with the National Security Agency,=20
which conducts surveillance of potential=20
terrorist activities. "We believe the FCC has=20
both a statutory and a public interest obligation=20
to investigate whether or not AT&T and BellSouth=20
have been engaging in illegal cooperation with=20
the NSA and spying on Americans," Steinhardt=20
said. "We are very disappointed that the FCC has=20
fallen down in its obligation to conduct this investigation."
http://www.ajc.com/services/content/business/stories/2006/09/25/0925bizb...
south.html?cxtype=3Drss&cxsvc=3D7&cxcat=3D6

TRIBUNE EMPIRE COULD CRUMBLE
[SOURCE: Washington Post, AUTHOR: Frank Ahrens]
A boardroom fight over the Tribune Company's=20
limping stock price has caused anxiety in Tribune=20
newsrooms around the country, from an open revolt=20
by the top editor in Los Angeles to "fear and=20
loathing" about potential job cuts among=20
reporters and editors at some of the company's=20
Washington bureaus. Dissident board members have=20
lost confidence in Tribune management and seek to=20
break up the company to boost stock price. At a=20
board meeting last week, they forced the rest of=20
the board to explore restructuring and=20
divestiture plans, setting a quick Dec. 31=20
deadline for options. Tribune has 11 newspapers=20
and 26 television stations; the stations appear=20
the most vulnerable to sale. For nearly a=20
century, newspapers were unrivaled in their=20
ability to deliver news and sell advertising.=20
News staffs grew fat as hiring decisions were=20
made on coverage needs rather than bottom lines.=20
Now, as newspapers lose readers and advertising=20
to other media and struggle to transition to=20
Internet and other digital forms of delivery --=20
while attempting to maintain profit margins of=20
more than 20 percent and mollify Wall Street's=20
need for growth -- cuts in jobs and newsroom=20
budgets are coming fast and deep. All those=20
factors alone would make things tough enough on=20
Tribune. But, like an unlucky home buyer, Tribune=20
purchased a group of newspapers at the height of=20
the market only to watch the market nose-dive.
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/25/AR200609...
1367.html
(requires registration)

STATE TRIES ITS HAND AT TELECOM REGULATION
[SOURCE: San Jose Mercury News, AUTHOR: Mike Langberg mike( at )langberg.com]
[Commentary] This week, California Gov. Arnold=20
Schwarzenegger (R) is expected to sign the=20
Digital Infrastructure and Video Competition Act=20
of 2006, also known by its designation in the=20
Legislature, AB 2987. The new law will accelerate=20
a profound transformation in the way information=20
and entertainment comes into our homes. Telephone=20
companies, most notably AT&T and Verizon, will be=20
able to obtain a single statewide franchise=20
agreement to offer TV service through their=20
wires. Cable companies, most notably Comcast,=20
will also get to switch to a single statewide=20
franchise once the phone companies start=20
providing TV. This ends the previous system, in=20
place for nearly half a century, by which cable=20
companies negotiated franchise agreements with=20
each city where they offered service. Almost no=20
one, other than the cities themselves, is=20
mourning the end of local franchising. The=20
process was time-consuming and expensive, and it=20
yielded little for consumers. The end of local=20
franchising for TV service is a good thing. City=20
councils aren't the right place to tackle=20
something as complicated as telecommunications=20
regulation. But we still need appropriate=20
regulation, especially around the much-discussed=20
concept of network neutrality. The fat pipes=20
coming into our homes must be an open link to the=20
digital world. We need to be able to go anywhere=20
online, without AT&T or Verizon or Comcast=20
unfairly favoring their own offerings. As long as=20
the state's politicians and regulators refuse to=20
be intimidated, AB 2987 could ultimately do as=20
much for consumers as for the big telecom=20
companies that pushed the bill forward.
http://www.mercurynews.com/mld/mercurynews/business/technology/15604070.htm

TELEVISION

NAB, CEA AGREE ON CONVERTER BOX BASICS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Monday was the deadline for filing comments with=20
the National Telecommunications & Information=20
Administration on a new digital television=20
converter box subsidy program. NTIA will get up=20
to $1.5 billion to administer the DTV-to-analog=20
subsidy, which is intended to keep over-the-air=20
analog sets from going dark after February 2009,=20
when television broadcasting goes=20
all-digital. In joint comments filed to the=20
NTIA, the National Association of Broadcasters,=20
the Consumer Electronics Association and the=20
Association for Maximum Service Television=20
(broadcasters' spectrum policy watchdog) called=20
for the program to cover all analog-only sets,=20
not just ones in analog-only households, and said=20
that the subsidies should not be based on=20
economic need, but instead on "continuity of=20
service." The groups identifies four core=20
principles: 1) Continued Consumer Access to the=20
Broadcast Service. The associations state that=20
the DTA coupon is not a subsidy program; it is a=20
consumer reimbursement program. NTIA's=20
administration of the program must effectively=20
ensure continuity of service to existing analog=20
television sets. 2) Availability of High Quality,=20
Usable, Low-Cost Converter Boxes. Consumers'=20
out-of-pocket expenses for DTA converters must be=20
minimized and the converter boxes must be=20
intuitive and work properly in the myriad of=20
challenging installation configurations in which=20
they will be placed. 3) Simplicity and Clarity.=20
NTIA's administration of the program must strive=20
for simplicity. For consumers and others=20
involved, the program must also be easy to=20
understand and follow. 4) Fairness and Prevention=20
of Waste and Abuse. The program should be structured
to facilitate equitable distribution of coupons=20
to all Americans with analog televisions that=20
depend on over-the-air broadcasts. The program=20
should also be structured to prevent abuses and=20
waste and deter fraudulent attempts to obtain=20
program benefits. 5) Cooperation. The government,=20
broadcasters, manufacturers, and retailers must=20
each contribute to the above goals by providing=20
consumers with the tools and information=20
necessary to make effective use of the converter box program.
http://www.broadcastingcable.com/article/CA6375082.html?display=3DBreaki...
News

NEW AMERICA: USE SUBSIDY PROGRAM TO MAXIMIZE 'WHITE SPACES'
[SOURCE: New America Foundation]
The New America Foundation filed comments in the=20
National Telecommunications & Information=20
Administration's proceeding creating a new=20
digital television converter box subsidy program.=20
NAF recommends the following: The minimum=20
technical capabilities for the converter boxes=20
should maximize the utility of the TV white=20
spaces within channels 2-51 for broadband and=20
wireless innovation. The primary goal in=20
designing the converter box subsidy should be to=20
ensure that the return of TV Channels 52-69 is=20
not endangered as a result of inadequate=20
distribution of converter boxes to eligible households.
http://www.newamerica.net/publications/resources/2006/comments_on_dtv_co...
rter_box_coupon_program

NCTC KEEPS UP FOX RSN FIGHT
[SOURCE: Multichannel News, AUTHOR: Linda Moss]
In a new letter to federal regulators, the=20
National Cable Television Cooperative fired=20
another salvo at Fox Cable Networks, all part of=20
their dispute over negotiations of potential=20
carriage deals for 13 regional sports networks.=20
In a missive sent last Wednesday to Federal=20
Communications Commission Chairman Kevin Martin,=20
the NCTC charged that Fox Cable is trying to=20
circumvent its obligations under conditions set=20
when News Corp. purchased a stake in DirecTV=20
Group in 2004. Under those strictures, small=20
cable systems can designate bargaining agents to=20
negotiate their carriage deals.
http://www.multichannel.com/article/CA6375064.html?display=3DBreaking+News

INTERNET/BROADBAND

CENTER FOR PUBLIC INTEGRITY SUES FOR BROADBAND RECORDS
[SOURCE: The Center for Public Integrity]
The Center for Public Integrity today filed suit=20
against the Federal Communications Commission for=20
failure to provide a database of records=20
requested under the Freedom of Information Act.=20
The lawsuit alleges that the FCC has failed to=20
provide the Center with an electronic copy of a=20
database about the companies that provide=20
broadband within particular zip codes in the=20
United States. "We filed suit against the FCC to=20
obtain the data that the public and policy-makers=20
need in order to get a complete and accurate=20
picture of the current state of broadband," said=20
Drew Clark, who leads the Center's=20
Telecommunications and Media Project. The Center=20
desires to make the data that examines broadband=20
deployment publicly available, which will aid in=20
the nation's understanding of the extent of=20
broadband availability. "All of the legislative=20
debates surrounding communications policy rely on=20
the availability of broadband -- whether the=20
subject is Net neutrality, universal service, or=20
video competition," said Clark.
http://www.publicintegrity.org/about/release.aspx?aid=3D64

WEB'S AD REVENUE UP 37 PERCENT IN FIRST HALF 2006: STUDY
[SOURCE: Reuters]
U.S. Internet advertising revenue rose 37 percent=20
in the first six months of the year, hitting a=20
record of nearly $8 billion, according to a study=20
released on Monday. The study, released by the=20
Interactive Advertising Bureau and=20
PricewaterhouseCoopers, comes just days after a=20
revenue warning by Yahoo raised concerns that ad=20
spending in new media could be slowing.
http://today.reuters.com/news/newsArticle.aspx?type=3DtechnologyNews&sto...
D=3D2006-09-25T154937Z_01_N25268733_RTRUKOC_0_US-MEDIA-ADVERTISING.xml&arch=
ived=3DFalse

MEDIA & ELECTIONS

STATIONS PULL DEM AD FOR USING 'INAPPROPRIATE' QUOTES FROM GOP SENATOR
[SOURCE: The Raw Story]
Television stations in Montana have been warned=20
that an advertisement produced by the Democratic=20
Senatorial Campaign Committee containing=20
statements made by Republican Senator Conrad=20
Burns may be inappropriate for television. The=20
warning came from the Montana Broadcaster's=20
Association, Congressional Quarterly is=20
reporting. The ad included statements made by=20
Burns, including the phrase "piss poor" and the=20
Senator's claim that a firefighter hadn't "done a=20
God damned thing," during a now-infamous July encounter at a Montana airpor=
t.
http://www.rawstory.com/news/2006/Stations_pull_Dem_ad_for_using_0922.html

LEFT-LEANING THINK TANK TO DEMS: BUY CABLE
[SOURCE: MediaDailyNews, AUTHOR: Tom Siebert]
The New Politics Institute think tank has=20
released a report advising Democrats and other=20
left-leaning politicians and cause-related groups=20
to significantly increase their cable TV buys for=20
political ads at the expense of broadcast. The=20
study's arguments will sound familiar to any=20
media-industry veteran. Cable delivers better=20
geographic and demographic targeting. It also=20
costs less, and offers a better CPM for the price=20
than national broadcast. The report, succinctly=20
titled, "Buy Cable," is the first of four from=20
the NPI recommending new messaging platforms and=20
strategies for successful political marketing in=20
the 21st century. The subsequent three will=20
address search, blogging and speaking Spanish.
http://publications.mediapost.com/index.cfm?fuseaction=3DArticles.san&s=...
8648&Nid=3D23703&p=3D368626

NEGATIVE ADS A POSITIVE IN GOP STRATEGY
[SOURCE: Los Angeles Times, AUTHOR: Janet Hook]
While President Bush and national GOP leaders are=20
attacking Democrats on such big issues as=20
national security and America's role in the=20
world, individual Republicans are hitting their=20
opponents hard -- below the belt, some critics=20
say -- on personal and local issues. Negative=20
campaigning is hardly new, and Democrats are=20
dishing dirt against Republicans too. But=20
mudslinging is crucial to the Republican plan for=20
this year's midterm elections, because the=20
party's hold on power will probably hinge on=20
shifting attention from the unpopular war in Iraq=20
and other national issues that cut against them.=20
"When people are looking at national issues that=20
are not breaking our way, what you want to do is=20
focus on your opponent," said Rep. Tom Cole=20
(R-OK), a former Republican National Committee=20
chief of staff. "You've got to play the field's=20
conditions. They demand very tough tactics."=20
Republican incumbents this year began running=20
attack ads earlier than ever. But the=20
hardest-hitting are yet to come. "You haven't=20
seen the majority of the negative ads yet," said=20
Carl Forti, spokesman for the National Republican=20
Congressional Committee, where a staff of 10 has=20
been deployed on opposition research. The=20
strategy rests on the widely held belief that=20
negative political ads make more of an impression=20
on voters than positive ones. Republican=20
incumbents have moved aggressively to shape early=20
perceptions of their Democratic challengers.=20
Democratic strategist Peter Fenn said: "You have=20
a blackboard that's not written on very much --=20
what Republicans are trying to do is write all=20
over that blackboard in great big letters before=20
the challengers have a chance to write on it."
http://www.latimes.com/news/printedition/asection/la-na-negads26sep26,1,...
5765.story?coll=3Dla-news-a_section
(requires registration)

MEDIA & CHILDREN

DC HONES IN ON MEDIA & OBESITY
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The FCC and Congress Wednesday will announce the=20
formation of a joint task force, Media and=20
Childhood Obesity: Today and Tomorrow, to explore=20
the media's impact on children's health and=20
possible legislative and/or regulatory=20
approaches. The task force, chaired by FCC=20
Chairman Kevin Martin, commissioner Deborah=20
Taylor Tate, and Senator Sam Brownback (R-KS),=20
will hold a series of meetings with programmers,=20
marketers, health professionals and government=20
officials about what the surgeon general has=20
warned is a looming national health crisis.
http://www.broadcastingcable.com/article/CA6375092.html?display=3DBreaki...
News

PBS HONES ITS PITCH WITH NEW SPONSORSHIPS
[SOURCE: MediaWeek, AUTHOR: John Consoli]
The Sponsorship Group for Public Television --=20
the advertising arm of WGBH in Boston, the public=20
TV powerhouse that produces about a third of the=20
series that air on PBS -- is stepping up its=20
pitch to media agencies and advertisers. SGPTV,=20
in particular, is stressing value-added packages=20
that include not only on-air spots but assorted=20
ways of involving advertisers with the shows=20
off-air. One recent example involves first-time=20
PBS advertisers Arby=92s and Macy=92s. The pair in=20
May, began sponsoring a new kids=92 show Fetch!=20
with Ruff Ruffman, which taps an animated canine=20
host, Ruff, who poses science-based challenges to=20
real kids. Arby=92s, in addition to its on-air=20
spots, has attached Ruff to one of its kids=20
meals, while Macy=92s, as it absorbs its newly=20
acquired Marshall Fields stores, is having the=20
kids on the show appear live in its kids=92=20
departments to promote its Greendog kids clothing line.
http://www.mediaweek.com/mw/news/networktv/article_display.jsp?vnu_conte...
id=3D1003155605

SPREADING THE WORD: A DEAF BOY JOINS THE GANG
[SOURCE: New York Times, AUTHOR: Elizabeth Jensen]
=93Maya & Miguel=94 teaches children about the value=20
of Spanish and English bilingualism. So it only=20
seemed natural to incorporate a third language,=20
American Sign Language, in an episode. But=20
turning what seemed like a logical idea into=20
reality was another matter. The logistics of=20
animating sign language that was detailed and=20
accurate enough to read on the screen stretched=20
production of the episode to nine months, far=20
longer than typical, and pushed costs up by 50=20
percent. The episode will rerun every day this=20
week and will be seen with captions of the=20
dialogue. The episode introduces Marco, who=20
speaks American Sign Language, occasionally with=20
help from an interpreter. Marco befriends Tito=20
(the younger cousin of the twins Maya and Miguel)=20
and helps him conquer his fear of making mistakes=20
when he speaks English, his second language.
http://www.nytimes.com/2006/09/25/arts/television/25sign.html?_r=3D1&oref=
=3Dslogin
(requires registration)

CONTENT

RADIO MARTI: "HECKA OF A JOB, KENNY"
[SOURCE: Center for American Progress 9/21, AUTHOR: Eric Alterman]
[Commentary] The revelation that =93at least=94 ten=20
Florida journalists received money from the U.S.=20
government to participate in programs broadcast=20
on the federally-funded Radio and TV Mart=ED feels=20
like 2004 and 2005 all over again. Back in those=20
days, stories of journalists secretly collecting=20
checks signed by the Bush administration were=20
coming fast and furious. The radio and television=20
programs broadcast by Marti are beamed into Cuba=20
with the aim of subverting the Castro regime.=20
They are run by the Broadcasting Board of=20
Governors, the federal office that runs the U.S.=20
government's overseas television and radio=20
stations. The BBG in turn is headed by none other=20
than Kenneth Tomlinson, the right-wing Bush=20
appointee who tried to recast the editorial=20
content of the Public Broadcasting Service and=20
Voice of America in the Bush administration=92s own=20
conservative image. The latest Marti scandal=20
joins a rich and well-funded heritage of=20
commentators, journalists, talking heads, and=20
think tank wonks who have proven themselves to be=20
not only =93in the tank=94 as so many journalists=20
are, but also =93on the take.=94 The use of taxpayer=20
dollars to subvert honest American journalism,=20
while deplorable, seems hardly necessary. After=20
all, Fox News, The Wall Street Journal=92s=20
editorial page, The Weekly Standard, and Rush=20
Limbaugh already broadcast anything and=20
everything the Administration claims to be true,=20
no matter how outlandish. The traditional=20
bulwarks against this kind of thing have been=20
weakened almost beyond recognition, as the work=20
of, say, The New York Times=92 Judy Miller or The=20
Washington Post=92s Bob Woodward quite neatly=20
illustrates. So why go to all this trouble to=20
bribe journalists when so many are willing to=20
work for free? Well, no one ever argued that=20
competence was this administration=92s strong suit.
http://www.americanprogress.org/site/pp.asp?c=3DbiJRJ8OVF&b=3D2074455

FCC FEAR CANCELS PBS AIRING
[SOURCE: Denver Post, AUTHOR: Dick Kreck]
Fear of fines from the Federal Communications=20
Commission caused Rocky Mountain PBS to cancel=20
the showing of the two-hour documentary "Marie=20
Antoinette." "I took a look at it at 10 this=20
morning," said James Morgese, president and=20
general manager of RMPBS. "What I saw is nothing=20
worse than what you see on TV elsewhere, but in=20
this era of heightened sensitivity by the FCC,=20
fines are pretty stiff." Specifically, he said,=20
the questionable scenes were 200-year-old pencil=20
drawings of nude couples having sex and "a very=20
specific" discussion of Louis VXI's apparent impotency.
http://www.denverpost.com/kreck/ci_4394264

QUICKLY

FCC ESTABLISHES PUBLIC SAFETY AND HOMELAND SECURITY BUREAU
[SOURCE: Federal Communications Commission]
To promote a more efficient, effective and=20
responsive organizational structure and to better=20
promote and address public safety, homeland=20
security, national security, emergency management=20
and preparedness, disaster management, and=20
related issues, the Federal Communications=20
Commission has concluded that the proper dispatch=20
of its business and the public interest will be=20
served by creating a Public Safety and Homeland=20
Security Bureau. In an Order released Monday,=20
the Commission amended its rules to reflect the=20
new structure, described the new Bureau's functions and delegated authority.
http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-06-35A1.doc

PIRATE RADIO STATIONS CHALLENGE FEDS
[SOURCE: Idaho Statesman, AUTHOR: Martha Mendoza]
Pirate radio is radio without a license, radio=20
without government regulations. It's "america the=20
criminal" at midnight on Human Rights Radio in=20
Springfield, Illinois and pre-dawn erotica on=20
Freak Radio in Santa Cruz, Calif. It's an=20
inordinate amount of Frank Zappa at WFZR in West=20
End, Pa. and the "Voice of the American Patriot"=20
at NLNR in Butte, Mont. The rapidly proliferating=20
scofflaws - and there are now hundreds of them=20
broadcasting at any given moment in this country=20
- are usually only audible within a few miles of=20
their "home-brewed" transmitters. They find=20
unused sections of the FM dial, fire up their=20
mini-transmitters, raise their antennas and set=20
up their station. Some opt to broadcast on the=20
Internet as well, opening up their audience to=20
the entire globe. Costs typically range from=20
about $250 to $1,500. Pirates, as they call=20
themselves, draw loyal audiences in their=20
communities but complaints from the larger,=20
licensed public and private radio stations who=20
say the microbroadcasters interrupt their=20
signals. And they are a thorn in the side of the=20
FCC, which is tasked with shutting them down.
http://hosted.ap.org/dynamic/stories/P/PIRATE_RADIO?SITE=3DIDBOI&SECTION...
HOME&TEMPLATE=3DDEFAULT

STUDY SEES CABLE WIDENING GAINS
[SOURCE: Multichannel News, AUTHOR: Kent Gibbons]
A new study predicts U.S. cable operators will=20
have 24% of residential telephone customers at=20
year-end 2009, up from 5% in 2005, while phone=20
companies will have claimed just 6% of=20
residential video customers by then. The=20
Convergence Consulting Group said 45% of U.S.=20
cable companies=92 customers take broadband service=20
and TV from cable, versus 25% of phone companies=92=20
customers taking digital subscriber line=20
high-speed Internet service along with voice=20
service. That helps cable claim voice over=20
Internet protocol service customers at a rapid=20
rate, and so far the cable VoIP product has the=20
edge over telcos=92 local and long-distance packages.
http://www.multichannel.com/article/CA6375089.html?display=3DBreaking+News

PANEL WANTS ANSWERS FROM WIRELESS FIRMS ON PRIVACY
[SOURCE: Reuters, AUTHOR: Jeremy Pelofsky]
Top executives of Verizon, Sprint Nextel,=20
Cingular and T-Mobile USA have been invited to=20
testify Friday at a House Commerce Committee=20
hearing into the use of deceptive measures to=20
obtain personal information, known as pretexting.=20
The same panel will hear on Thursday from=20
Hewlett-Packard chief executive Mark Hurd, former=20
chairman Patricia Dunn, general counsel Ann=20
Baskins and other company officials about HP's=20
use of pretexting to investigate boardroom leaks.=20
The heads of the Federal Communications=20
Commission, Kevin Martin, and Federal Trade=20
Commission, Deborah Majoras, have also been=20
invited to testify at the Friday hearing, which=20
is on the broader issue of pretexting.
http://today.reuters.com/news/newsArticle.aspx?type=3DtechnologyNews&sto...
D=3D2006-09-25T175336Z_01_WAT006294_RTRUKOC_0_US-HEWLETTPACKARD-CONGRESS.xm=
l&archived=3DFalse
* Telcos feeling the pretexting heat
http://news.com.com/Telcos+feel+the+pretexting+heat/2100-1037_3-6119435....
l?tag=3Dnefd.lede

AFRICA CLOSES TECHNOLOGY GAP WITH FLASHY PHONES
[SOURCE: Reuters, AUTHOR: Rebecca Harrison]
About a decade after mobile phones started to=20
spread across the poorest continent, trailing=20
Europe by several years, wireless technology in=20
major African cities is catching up with the=20
West. "African operators are definitely catching=20
up, or at least following closely behind Europe,"=20
said Devine Kofiloto, principal analyst at=20
Informa telecoms and media research group.=20
"Whether there is a business case (high-speed=20
wireless connections) is a different question."
http://today.reuters.com/news/newsArticle.aspx?type=3DtechnologyNews&sto...
D=3D2006-09-26T070229Z_01_L19897725_RTRUKOC_0_US-AFRICA-3G.xml
--------------------------------------------------------------
Communications-related Headlines is a free online=20
news summary service provided by the Benton=20
Foundation (www.benton.org). Posted Monday=20
through Friday, this service provides updates on=20
important industry developments, policy issues,=20
and other related news events. While the=20
summaries are factually accurate, their often=20
informal tone does not always represent the tone=20
of the original articles. Headlines are compiled=20
by Kevin Taglang headlines( at )benton.org -- we welcome your comments.
--------------------------------------------------------------

The Senate Commerce Committee will consider a number of nominations and bills on Wednesday September 27 at 10:00am.

Nominations include:

* David Pryor, to be a Member of the Board of Directors, Corporation for Public Broadcasting

* Chris Boskin to be a Member of the Board of Directors, Corporation for Public Broadcasting

* Sharon Hays to be Associate Director, Office of Science and Technology Policy

And, yes, it'll finally be safe to go back in the water after S. 3718, the Pool and Spa Safety Act, is marked-up.

http://commerce.senate.gov/public/index.cfm?FuseAction=Hearings.Hearing&...

Coverage Type 

Competition Coalition Statement on Reports of FCC Draft AT&T, Bellsouth Merger Approval
"We are disappointed that the FCC Chairman has signaled his intent to approve the AT&T/BellSouth merger without a single condition to protect competition and consumers. By all accounts, the only voice calling for a rubber stamp approval of this merger is AT&T itself. As parties who have filed with the Commission concrete evidence of the irreversible marketplace harms that this merger will produce, we urge restraint and reiterate our call for concrete conditions that protect Americans from harm. It would be precipitous and unprecedented for the Commission to take action on this merger while the Department of Justice is under federal judicial scrutiny for its approval of the SBC/AT&T and Verizon/MCI mergers."

-- Andrew Schwartzman, President of the Media Access Project, speaking for the Competition Coalition


http://www.benton.org/index.php?q=node/3535