Benton RSS Feed

Coverage Type 

TELCOS CELEBRATE FRANCHISE WINS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
California Governor Arnold Schwarzenegger Friday signed the state's new video franchise reform legislation. The law makes it easier for competitors like telephone companies to get into the multichannel video business in competition to cable. The signing ceremony came a day after a judge in Texas rejected a challenge to a similar law there.
http://www.broadcastingcable.com/article/CA6376739.html?display=Breaking...


http://www.broadcastingcable.com/article/CA6376739.html?display=Breaking%20News
Coverage Type 

INTERNET FREEDOM REIGNS IN AMSTERDAM
[SOURCE: Reuters, AUTHOR: Lucas van Grinsven]
Amsterdam has the world's busiest Internet exchange, thanks to nuclear physicists and mathematicians who in the 1980s connected their network needs with the academic belief that knowledge needs to be free. At a time when the neutrality of the Internet is at stake, and Internet service providers (ISPs) are moving to prioritize their premium traffic, the Amsterdam Internet Exchange is a reminder that the Internet was built on the principle of the unrestricted exchange of ideas and information. The popularity of the AMS-IX. the official name of the exchange, is the result of a liberal foundation which has created a place where ISPs can do business any way they like. "'Anything goes unless it's forbidden', was our motto from the beginning. We added a few rules later on, but any unnecessary organizing is being prevented," said Rob Blokzijl from Nikhef, the National Institute for Nuclear Physics and High Energy Physics in the Netherlands. It shares this spirit with the designers of the Internet who decided that all data packets were created equal, and with Tim Berners-Lee who developed the World Wide Web at the Swiss particle physics lab CERN as a universal and neutral platform.
http://today.reuters.com/news/articlenews.aspx?type=technologyNews&story...



Coverage Type 

OUTSIDE GROUPS SPENDING MILLIONS ON ADS
[SOURCE: Associated Press 9/30, AUTHOR: Jim Kuhnhenn]
The images are searing, violent. Smoke and flames pouring from the World Trade Center towers. Bullets ripping through military protective vests. The scenes are from this year's campaign ad wars, waged outside the control of candidates or political parties. Heading into the final weeks before the Nov. 7 elections, independent advocacy groups, many financed by a few wealthy donors, are spending millions on ads in some of the most contested states and congressional districts. Between Jan. 1 and Sept. 26, Republican-leaning groups spent $13.8 million on advertising while advertising on behalf of Democrats totaled $6.3 million, according to the Campaign Media Analysis Group. Throw in the advertising the political parties are paying for, and the Republicans have spent $5 on ads for every $3 spent by Democrats. That is a significant reversal from 2004, when Democratic groups outnumbered and outspent Republican organizations. Now, some Democratic officials are wondering when their deep-pocketed liberal allies will step in to help.
http://hosted.ap.org/dynamic/stories/I/INDEPENDENT_ADS?SITE=CAFRA&SECTIO...


http://hosted.ap.org/dynamic/stories/I/INDEPENDENT_ADS?SITE=CAFRA&SECTION=HOME&T…
Coverage Type 

TV: MORE BANG FOR THE BUCKS
[SOURCE: Los Angeles Times, AUTHOR: Meg James]
This fall's freshman class of prime-time network shows is shaping up to be the most expensive ever. A full season of a television drama now costs as much to make as the average feature film. More than half of the 14 drama pilots produced this fall for the major networks — CBS, ABC, NBC and Fox — cost $6 million or more. That's up 50% from just two years ago. The price tag for a full season is more than $62 million on average, a jump from about $45 million in 2004. The big budgets could be a boon for viewers, considering the level of creativity, talent and special effects this money can buy. Storytelling devices once reserved for the cinema have come en masse to the small screen. Unfortunately for the TV industry, however, viewers this fall have given a warmer embrace to familiar shows such as "CSI: New York," "ER" and "Dancing With the Stars" than to costly newcomers such as NBC's "Kidnapped" and ABC's "Six Degrees." That makes executives nervous. The networks are not paying the program suppliers much more than in previous years for the rights to air these shows. Advertising dollars that underwrite the networks' costs for these programs are slowing, not growing. And new media outlets, such as Internet downloads, may not pay big dividends for years to come.
http://www.latimes.com/business/printedition/la-fi-falltv2oct02,1,753359...
(requires registration)


TV: More Bang for More Bucks
Coverage Type 

AD BUYERS EYE CLEAR CHANNEL'S 'BLINK' SPOTS
[SOURCE: Wall Street Journal, AUTHOR: Suzanne Vranica suzanne.vranica@wsj.com ]
Commercials lasting only five seconds -- and some two-second ads called "blinks" -- are in demand by marketers. Clear Channel stations are also offering blinks that are just one-second long, but they haven't found any takers -- yet. Clear Channel started offering the super-short spots in hopes of bringing in more ad dollars, part of a broader effort to revive ad sales in an industry hurt by competition from other media and listener fatigue with commercial overload. CBS Corp.'s CBS Radio, the No. 2 radio company after Clear Channel, has sold five-second ads as well, including some this year for TV networks. Unlike traditional radio ads, which tend to run 60 seconds in minutes-long commercial breaks, the minimessages can be tucked in between individual songs in a series. Marketers hope that positioning gives them a better chance of being heard, since listeners often change channels when a commercial break starts. Of course, the brevity of the spots also makes them easier to miss. Clear Channel is pricing the five-second spots, called "adlets," at 18% to 21% of a standard 60-second ad, which in a top-10 station in a major market can go for about $800, media buyers say. Two-second ads cost even less -- 10% of a 60-second ad, or roughly $80. So far, Clear Channel has sold adlets to about 12 national advertisers, along with a slew of local marketers.
http://online.wsj.com/article/SB115975041919379557.html?mod=todays_us_ma...
(requires subscription)


http://online.wsj.com/article/SB115975041919379557.html?mod=todays_us_marketplac…
Coverage Type 

REGULATORS WANT RURAL FREQUENCY
[SOURCE: Associated Press]
On Friday the North Dakota Public Service Commission, along with regulators from Vermont, Nebraska and Maine, submitted comments to the FCC asking that the agency's rules encourage use of spectrum in rural areas. The 700 megahertz spectrum, now used mostly for broadcast television, will no longer be needed for that use once television stations finish switching to digital broadcasting in 2009. The FCC is soliciting comments about how to use the spectrum, which must be auctioned within 16 months.
http://www.bismarcktribune.com/articles/2006/09/30/news/state/121567.txt


Regulators want rural frequency
Coverage Type 

NCTA ASKS FOR SET-TOP WAIVER
[SOURCE: Broadband-Today.com]
The National Cable & Telecommunications Association has formally requested an extension on an upcoming mandate that would prohibit cable operators from deploying digital set-tops with embedded security as of July 1, 2007. In a filing made to the Federal Communications Commission, cable's top lobbying arm reiterated the high costs of the current "fix" to separable security -- the CableCARD -- and how it will adversely affect both cable operators and consumers if cable companies are forced to support that technology in devices bought at retail as well as those leased to customers. The cable industry, the filing noted, has estimated the re-engineering required to enable leased devices to work with CableCARDs would add $72 to $93 per box, and direct costs to the cable industry of more than $500 million per year. Some costs would also have to be leveled on consumers, who would end up paying between $2 to $3 more in monthly lease charges for leased devices that use CableCARDs to authorize services. To date, cable operators have deployed more than 170,000 CableCARDs.
http://www.broadband-today.com/article/CA6375658.html?nid=2908


http://www.broadband-today.com/article/CA6375658.html?nid=2908

Benton's Communications-related Headlines For Monday October 2, 2006

To view Benton's Headlines feed in your RSS=20
Aggregator, paste=20
http://www.benton.org/index.php?q=3Dtaxonomy/term/6/all/feed into your read=
er.
For upcoming media policy events, see http://www.benton.org

NEWS FROM CONGRESS
Congress adjourns for Election with work Unfinished
Senate Approves CPB Nominees
Martin Nomination Vote On Hold
Congress approves Internet Gambling Ban Bill

MEDIA & CHILDREN
Parents Have Content-Control Info, Says Stevens
For Quality TV, Mad Scientist Returns
Brownback Trims the Fat

TELECOM
Lawmakers Hint At Conditions On AT&T-BellSouth Merger
Cable Companies Seek AT&T-BellSouth Conditions
Telcos Celebrate Franchise Wins

INTERNET/BROADBAND
ICANN Joint Project Agreement
Internet freedom reigns in Amsterdam

MEDIA & ELECTIONS
Outside groups spending millions on ads

MEDIA OWNERSHIP
Oct 3 Public Hearing on Media Ownership in Los Angeles

BROADCASTING
TV: More Bang for More Bucks
Ad Buyers Eye Clear Channel's 'Blink' Spots

QUICKLY -- Regulators want rural frequency; NCTA asks for Set-Top Waiver

NEWS FROM CONGRESS

CONGRESS ADJOURNS FOR ELECTION WITH WORK UNFINISHED
[SOURCE: Reuters, AUTHOR: Thomas Ferraro]
Leaving behind a pile of unfinished work, members=20
of the scandal-rocked U.S. Congress adjourned and=20
went home on Saturday to ask voters to re-elect=20
them in five weeks. With polls showing President=20
George W. Bush's fellow Republicans could lose=20
control of Congress in the November 7 contests,=20
their leaders even decided to depart a week early=20
to give members more time to campaign. Aside from=20
the ethics issues, critics have called this a=20
"do-nothing Congress," citing its failure on=20
legislation to clean up how it does business,=20
revamp the nation's immigration laws and overhaul=20
the Social Security retirement program. Lawmakers=20
couldn't even agree on a new budget and have to=20
return after the election to finish a number of=20
must-pass federal spending bills.
http://today.reuters.com/News/newsArticle.aspx?type=3DpoliticsNews&storyID=
=3D2006-09-30T134454Z_01_N30266110_RTRUKOC_0_US-CONGRESS.xml&WTmodLoc=3DPol=
NewsHome_C2_politicsNews-6

SENATE APPROVES CPB NOMINEES
[SOURCE: US Senate Commerce Committee]
The United States Senate on Friday unanimously=20
reported out several nominees including David=20
Pryor and Chris Boskin to be a Member of the=20
Board of Directors, Corporation for Public=20
Broadcasting. The nominees were approved by the=20
Senate Commerce Committee earlier last week.
http://commerce.senate.gov/public/index.cfm?FuseAction=3DPressReleases.D...
il&PressRelease_id=3D248682&Month=3D9&Year=3D2006

MARTIN NOMINATION VOTE ON HOLD
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
According to several sources, there is a hold on=20
the nomination of FCC Chairman Kevin Martin to a=20
second term on the Commission. The Senate=20
Commerce Committee voted earlier this month 21 to=20
0 to approve the renomination, but an expected=20
floor vote before the election break did not=20
materialized before the Senate adjourned. The=20
read over at the FCC is that it is a policy=20
issue, not a personal one, that prompted the=20
hold. The hold could be lifted at any time. One=20
theory is that the hold was placed by Senator=20
John Sununu (R-NH), though he was one of the 21=20
who voted for the nomination in committee, over=20
the issue of e911. That is the requirement,=20
pushed by the FCC, that interconnected VOIP=20
services -- ones that permit calls to begin and=20
end on traditional public switched telephone=20
networks (PSTN) -- deliver 911 calls to a local=20
emergency operator as a standard feature rather=20
than an option. Senator Sununu's office had not confirmed or denied the hol=
d.
http://www.broadcastingcable.com/article/CA6376515.html

CONGRESS APPROVES INTERNET GAMBLING BAN BILL
[SOURCE: Reuters, AUTHOR: Peter Kaplan]
Most forms of Internet gambling would be banned=20
under a bill that received final congressional=20
approval early Saturday. The House of=20
Representatives and Senate approved the measure=20
and sent it to President George W. Bush to sign=20
into law. The bill, a compromise between earlier=20
versions passed by the two chambers, would make=20
it illegal for banks and credit card companies to=20
make payments to online gambling sites. The final=20
bill dropped earlier provisions opposed by some=20
gaming interests that would have clarified that a=20
1961 federal law banning interstate telephone=20
betting also covers an array of online gambling.
http://today.reuters.com/news/newsArticle.aspx?type=3DinternetNews&storyID=
=3D2006-09-30T052352Z_01_N29415181_RTRUKOC_0_US-CONGRESS-TECH-GAMBLING.xml&=
WTmodLoc=3DInternetNewsHome_C1_%5bFeed%5d-2
* Online gaming in crisis over U.S. ban
http://today.reuters.com/News/newsArticle.aspx?type=3DinternetNews&storyID=
=3D2006-10-02T111449Z_01_WLA3660_RTRUKOC_0_US-LEISURE-PARTYGAMING.xml&WTmod=
Loc=3DInternetNewsHome_C2_internetNews-4

MEDIA & CHILDREN

PARENTS HAVE CONTENT-CONTROL INFO, SAYS STEVENS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Senate Commerce Committee Chairman Ted Stevens=20
(R-Alaska) took to the Senate floor Thursday=20
night to praise the pan-media parental education=20
campaign headed by former Motion Picture=20
Association of America chief Jack Valenti and=20
suggest that it was working. Citing the "Be the=20
Boss" campaign's two PSA's and www.thetvboss.org=20
Web site, Sen Stevens said, "Parents now have=20
information about the V-chip, cable and satellite=20
controls, and television ratings." Sen Stevens=20
also advised his colleagues to join the education=20
effort. "Earlier this week, kits containing=20
information about this campaign were delivered to=20
every Member of Congress," he said, "I urge my=20
colleagues to share these valuable resources with=20
their constituents." While Sen Stevens has said=20
something must be done to curb the "indecent"=20
content on broadcast and cable TV, he has pushed=20
for industry solutions rather than regulation.
http://www.broadcastingcable.com/article/CA6376735.html?display=3DBreaki...
News

FOR QUALITY TV, MAD SCIENTIST RETURNS
[SOURCE: New York Times, AUTHOR: Elizabeth Jensen]
On Tuesday the Federal Communications Commission=20
updated rules to increase the amount of=20
educational and informational children=92s=20
programming that broadcast TV stations need to=20
show as they move into the digital era and split=20
their signal into many different program streams.=20
And once again, it=92s =93Beakman=92s World=94 to the=20
rescue, but this time in reruns. Stations=92 demand=20
for so-called E/I, or educational and=20
informational, programming is growing, but=20
programming executives say the supply isn't, as=20
producers find it more lucrative to make new=20
shows tied to merchandise. While the FCC hopes=20
that the new rules will increase quality programs=20
for children, Sony Pictures Television decided=20
there was also a market for old episodes of=20
=93Beakman=92s World,=94 a show that first appeared in=20
syndication in 1992. The FCC lets stations=20
monitor whether they are in compliance, which=20
children=92s advocates have complained allows some=20
stations to skirt the requirements. =93If you start=20
watching what is labeled E/I, very little is=20
=91Beakman=92s World,=92=94 said Gloria Tristani, a=20
former FCC commissioner who is now president of=20
the Benton Foundation, which works on public=20
interest issues as they relate to communications.=20
=93I would pose that maybe half of it wouldn't pass=20
the test, if anyone were monitoring it,=94 she=20
said, adding that there had been no recent studies.
http://www.nytimes.com/2006/09/30/arts/television/30beak.html
(requires registration)

BROWNBACK TRIMS THE FAT
[SOURCE: Broadcasting&Cable, AUTHOR: Editorial Sraff]
[Commentary] B&C applauds Sen. Sam Brownback=20
(R-KS) and the FCC for creating a new joint task=20
force on the media and childhood obesity. "The=20
government does not get to intervene in speech=20
unless there is a compelling government interest.=20
Well, a nation of children developing diabetes,=20
heart disease and other serious health problems,=20
and potentially living shorter, sicker lives than=20
the generation before, sounds pretty compelling from here."
http://www.broadcastingcable.com/article/CA6376819.html?display=3DOpinion

TELECOM

LAWMAKERS HINT AT CONDITIONS ON AT&T-BELLSOUTH MERGER
[SOURCE: Technology Daily 9/28, AUTHOR: David Hatch]
Sens. Mike DeWine (R-OH) and Herb Kohl (D-WI)=20
urged the FCC and Justice Department to consider=20
imposing conditions on the proposed AT&T and=20
BellSouth telecommunications merger. In letters=20
to the agencies, the senators said divestitures=20
of company assets may be needed, along with curbs=20
on the ability of the merged parties to=20
"warehouse" spectrum, thus restricting it from=20
competitors. They also offered this warning: "The=20
significant expansion in size and scope heralded=20
by this merger makes it important for your=20
agencies to be mindful of the general competition=20
policy concern" of maintaining open markets.=20
Their proposals are at odds with last week's=20
recommendation from Republican FCC Chairman Kevin=20
Martin that no conditions be placed on the=20
transaction, which would create the nation's largest telecom company.
http://www.njtelecomupdate.com/lenya/telco/live/tb-ONOQ1159551166617.html

CABLE COMPANIES SEEK AT&T-BELLSOUTH CONDITIONS
[SOURCE: Multichannel News 9/28, AUTHOR: Ted Hearn]
Five major cable companies Wednesday asked for=20
conditions on AT&T=92s merger with BellSouth to=20
ensure that the combined phone giants can't=20
discriminate against cable=92s competing=20
digital-phone service. The cable companies=20
seeking conditions were Advance/Newhouse=20
Communications, Charter Communications,=20
Cablevision Systems, Cox Communications and=20
Insight Communications. Each has introduced voice=20
over Internet protocol to cable subscribers. The=20
cable companies said in a letter to the Federal=20
Communications Commission that some of the=20
conditions they want should apply to all cable=20
VoIP providers, meaning cable=92s biggest players=20
-- Comcast and Time Warner Cable -- would benefit=20
without actually having to take a public position at the FCC.
http://www.multichannel.com/article/CA6376281.html?display=3DBreaking+News

TELCOS CELEBRATE FRANCHISE WINS
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
California Governor Arnold Schwarzenegger Friday=20
signed the state's new video franchise reform=20
legislation. The law makes it easier for=20
competitors like telephone companies to get into=20
the multichannel video business in competition to=20
cable. The signing ceremony came a day after a=20
judge in Texas rejected a challenge to a similar law there.
http://www.broadcastingcable.com/article/CA6376739.html?display=3DBreaki...
News

INTERNET/BROADBAND

ICANN JOINT PROJECT AGREEMENT
[SOURCE: National Telecommunications and Information Administration]
The Commerce Department on Friday announced it=20
has signed a Joint Project Agreement with the=20
Internet Corporation for Assigned Names and=20
Numbers (ICANN) to continue the transition of the=20
coordination of the technical functions relating=20
to the management of the Internet Domain Name and=20
Addressing System to the private sector. It=20
focuses on institutionalizing transparency and=20
accountability mechanisms in the management of=20
the Internet domain name and addressing system.=20
The three year Joint Project Agreement extends=20
the current Memorandum of Understanding between=20
the Department and ICANN which expires on=20
September 30, 2006. It calls for a midpoint=20
review of ICANN=92s progress towards becoming a=20
more stable organization with greater=20
transparency and accountability in its procedures=20
and decision making, the department said. The=20
Joint Project Agreement follows an internal=20
review of the MOU and a public consultation=20
process that resulted in over 700 contributions=20
from individuals, private corporations, trade=20
associations, non-governmental entities and foreign governments.
http://www.ntia.doc.gov/ntiahome/press/2006/icannmou_09292006.htm
* Text of agreement:
http://www.ntia.doc.gov/ntiahome/domainname/agreements/jpa/ICANNJPA_0929...
6.htm
* Government keeps control of Web domain group ICANN
http://today.reuters.com/News/newsArticle.aspx?type=3DinternetNews&storyID=
=3D2006-09-29T215854Z_01_N29341088_RTRUKOC_0_US-ICANN.xml&WTmodLoc=3DIntern=
etNewsHome_C2_internetNews-1
* U.S. loosens control over Net oversight body
http://news.com.com/U.S.+loosens+control+over+Net+oversight+body/2100-10...
3-6121640.html?tag=3Dhtml.alert

INTERNET FREEDOM REIGNS IN AMSTERDAM
[SOURCE: Reuters, AUTHOR: Lucas van Grinsven]
Amsterdam has the world's busiest Internet=20
exchange, thanks to nuclear physicists and=20
mathematicians who in the 1980s connected their=20
network needs with the academic belief that=20
knowledge needs to be free. At a time when the=20
neutrality of the Internet is at stake, and=20
Internet service providers (ISPs) are moving to=20
prioritize their premium traffic, the Amsterdam=20
Internet Exchange is a reminder that the Internet=20
was built on the principle of the unrestricted=20
exchange of ideas and information. The popularity=20
of the AMS-IX. the official name of the exchange,=20
is the result of a liberal foundation which has=20
created a place where ISPs can do business any=20
way they like. "'Anything goes unless it's=20
forbidden', was our motto from the beginning. We=20
added a few rules later on, but any unnecessary=20
organizing is being prevented," said Rob Blokzijl=20
from Nikhef, the National Institute for Nuclear=20
Physics and High Energy Physics in the=20
Netherlands. It shares this spirit with the=20
designers of the Internet who decided that all=20
data packets were created equal, and with Tim=20
Berners-Lee who developed the World Wide Web at=20
the Swiss particle physics lab CERN as a universal and neutral platform.
http://today.reuters.com/news/articlenews.aspx?type=3DtechnologyNews&sto...
D=3D2006-09-30T150030Z_01_N29420568_RTRUKOC_0_US-COLUMN-PLUGGEDIN.xml&WTmod=
Loc=3DTechNewsHome_C2_technologyNews-3

MEDIA & ELECTIONS

OUTSIDE GROUPS SPENDING MILLIONS ON ADS
[SOURCE: Associated Press 9/30, AUTHOR: Jim Kuhnhenn]
The images are searing, violent. Smoke and flames=20
pouring from the World Trade Center towers.=20
Bullets ripping through military protective=20
vests. The scenes are from this year's campaign=20
ad wars, waged outside the control of candidates=20
or political parties. Heading into the final=20
weeks before the Nov. 7 elections, independent=20
advocacy groups, many financed by a few wealthy=20
donors, are spending millions on ads in some of=20
the most contested states and congressional=20
districts. Between Jan. 1 and Sept. 26,=20
Republican-leaning groups spent $13.8 million on=20
advertising while advertising on behalf of=20
Democrats totaled $6.3 million, according to the=20
Campaign Media Analysis Group. Throw in the=20
advertising the political parties are paying for,=20
and the Republicans have spent $5 on ads for=20
every $3 spent by Democrats. That is a=20
significant reversal from 2004, when Democratic=20
groups outnumbered and outspent Republican=20
organizations. Now, some Democratic officials are=20
wondering when their deep-pocketed liberal allies will step in to help.
http://hosted.ap.org/dynamic/stories/I/INDEPENDENT_ADS?SITE=3DCAFRA&SECT...
=3DHOME&TEMPLATE=3DDEFAULT

MEDIA OWNERSHIP

OCT 3 PUBLIC HEARING ON MEDIA OWNERSHIP IN LOS ANGELES
[SOURCE: Federal Communications Commission]
We've known where and when the FCC media=20
ownership hearing would take place; now there's=20
information on "who." The Creative=20
Community/Independent Programming panel at USC=20
will include: Stephen Cannell, Member, Caucus of=20
Television Producers, Writers & Directors; Taylor=20
Hackford, Third Vice President, Directors Guild=20
of America; Anne-Marie Johnson, National First=20
Vice President, Screen Actors Guild; Patric=20
Verrone, President, Writers Guild of America,=20
West; Mona Mangan, Executive Director, Writers=20
Guild of America, East; Marshall Herskovitz,=20
President, Producers Guild of America; Mike=20
Mills, Bassist for R.E.M., Member, Recording=20
Artists' Coalition; John Connolly, President,=20
American Federation of Television and Radio=20
Artists; Brandon Burgess, CEO, Ion Media=20
Networks; Tim Winter, President-Elect, Parents=20
Television Council. The Los Angeles Market=20
Overview/LA Case Study panel will include: Bruce=20
Owen, Stanford University on behalf of CBS, FOX=20
and NBC networks; Dr. Frank Wright, President and=20
CEO, National Religious Broadcasters; Ted=20
Lempert, President, Children Now; Julian Do,=20
Co-Director, New America Media; Paula Madison;=20
President and General Manager of KNBC, Executive=20
Vice President of Diversity, NBC Universal;=20
Vincent Malcolm, Vice President and General=20
Manager, KTLA, Tribune Broadcasting Company; Jim=20
C. Joyce, Sector Vice President, NABET/CWA; Jorge=20
Delgado, President and General Manager, KMEX-TV=20
and KFTR-TV (Univision); Dr. S. Huw Anwyl -=20
Senior Minister of Shepard of the Hills Church,=20
Laguna Niguel, CA; Dr. Mark Cooper, Director of=20
Research, Consumer Federation of America; Sydney=20
Levy, Program Director, Media Alliance; Moctesuma Esparza, CEO, Maya Cinema=
s.
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-267697A1.doc

BROADCASTING

TV: MORE BANG FOR THE BUCKS
[SOURCE: Los Angeles Times, AUTHOR: Meg James]
This fall's freshman class of prime-time network=20
shows is shaping up to be the most expensive=20
ever. A full season of a television drama now=20
costs as much to make as the average feature=20
film. More than half of the 14 drama pilots=20
produced this fall for the major networks =97 CBS,=20
ABC, NBC and Fox =97 cost $6 million or more.=20
That's up 50% from just two years ago. The price=20
tag for a full season is more than $62 million on=20
average, a jump from about $45 million in 2004.=20
The big budgets could be a boon for viewers,=20
considering the level of creativity, talent and=20
special effects this money can buy. Storytelling=20
devices once reserved for the cinema have come en=20
masse to the small screen. Unfortunately for the=20
TV industry, however, viewers this fall have=20
given a warmer embrace to familiar shows such as=20
"CSI: New York," "ER" and "Dancing With the=20
Stars" than to costly newcomers such as NBC's=20
"Kidnapped" and ABC's "Six Degrees." That makes=20
executives nervous. The networks are not paying=20
the program suppliers much more than in previous=20
years for the rights to air these shows.=20
Advertising dollars that underwrite the networks'=20
costs for these programs are slowing, not=20
growing. And new media outlets, such as Internet=20
downloads, may not pay big dividends for years to come.
http://www.latimes.com/business/printedition/la-fi-falltv2oct02,1,753359...
tory?coll=3Dla-headlines-pe-business
(requires registration)

AD BUYERS EYE CLEAR CHANNEL'S 'BLINK' SPOTS
[SOURCE: Wall Street Journal, AUTHOR: Suzanne=20
Vranica suzanne.vranica( at )wsj.com ]
Commercials lasting only five seconds -- and some=20
two-second ads called "blinks" -- are in demand=20
by marketers. Clear Channel stations are also=20
offering blinks that are just one-second long,=20
but they haven't found any takers -- yet. Clear=20
Channel started offering the super-short spots in=20
hopes of bringing in more ad dollars, part of a=20
broader effort to revive ad sales in an industry=20
hurt by competition from other media and listener=20
fatigue with commercial overload. CBS Corp.'s CBS=20
Radio, the No. 2 radio company after Clear=20
Channel, has sold five-second ads as well,=20
including some this year for TV networks. Unlike=20
traditional radio ads, which tend to run 60=20
seconds in minutes-long commercial breaks, the=20
minimessages can be tucked in between individual=20
songs in a series. Marketers hope that=20
positioning gives them a better chance of being=20
heard, since listeners often change channels when=20
a commercial break starts. Of course, the brevity=20
of the spots also makes them easier to miss.=20
Clear Channel is pricing the five-second spots,=20
called "adlets," at 18% to 21% of a standard=20
60-second ad, which in a top-10 station in a=20
major market can go for about $800, media buyers=20
say. Two-second ads cost even less -- 10% of a=20
60-second ad, or roughly $80. So far, Clear=20
Channel has sold adlets to about 12 national=20
advertisers, along with a slew of local marketers.
http://online.wsj.com/article/SB115975041919379557.html?mod=3Dtodays_us_...
ketplace)
(requires subscription)

QUICKLY

REGULATORS WANT RURAL FREQUENCY
[SOURCE: Associated Press]
On Friday the North Dakota Public Service=20
Commission, along with regulators from Vermont,=20
Nebraska and Maine, submitted comments to the FCC=20
asking that the agency's rules encourage use of=20
the spectrum in rural areas. The 700 megahertz=20
spectrum, now used mostly for broadcast=20
television, will no longer be needed for that use=20
once television stations finish switching to=20
digital broadcasting in 2009. The FCC is=20
soliciting comments about how to use the=20
spectrum, which must be auctioned within 16 months.
http://www.bismarcktribune.com/articles/2006/09/30/news/state/121567.txt

NCTA ASKS FOR SET-TOP WAIVER
[SOURCE: Broadband-Today.com]
The National Cable & Telecommunications=20
Association has formally requested an extension=20
on an upcoming mandate that would prohibit cable=20
operators from deploying digital set-tops with=20
embedded security as of July 1, 2007. In a filing=20
made to the Federal Communications Commission,=20
cable's top lobbying arm reiterated the high=20
costs of the current "fix" to separable security=20
-- the CableCARD -- and how it will adversely=20
affect both cable operators and consumers if=20
cable companies are forced to support that=20
technology in devices bought at retail as well as=20
those leased to customers. The cable industry,=20
the filing noted, has estimated the=20
re-engineering required to enable leased devices=20
to work with CableCARDs would add $72 to $93 per=20
box, and direct costs to the cable industry of=20
more than $500 million per year. Some costs would=20
also have to be leveled on consumers, who would=20
end up paying between $2 to $3 more in monthly=20
lease charges for leased devices that use=20
CableCARDs to authorize services. To date, cable=20
operators have deployed more than 170,000 CableCARDs.
http://www.broadband-today.com/article/CA6375658.html?nid=3D2908
--------------------------------------------------------------
Communications-related Headlines is a free online=20
news summary service provided by the Benton=20
Foundation (www.benton.org). Posted Monday=20
through Friday, this service provides updates on=20
important industry developments, policy issues,=20
and other related news events. While the=20
summaries are factually accurate, their often=20
informal tone does not always represent the tone=20
of the original articles. Headlines are compiled=20
by Kevin Taglang headlines( at )benton.org -- we welcome your comments.
--------------------------------------------------------------

Coverage Type 

STUDY: ED TECH HAS PROVEN EFFECTIVE
[SOURCE: eSchool News, AUTHOR: Laura Ascione]
When implemented carefully -- with adequate attention paid to training, support, and evaluation -- technology has been found to have a significant positive impact on student learning across all areas of the curriculum, according to a new report, "Technology in Schools: What the Research Says." So, why do critics of educational technology still decry the billions of dollars being spent on ed tech in schools across the nation? For one thing, many educators have "miscalculated" the difficulty of implementing technology effectively, the report says--and ed-tech advocates also might have "over-promised" their ability to deliver a learning return on their investment.
http://www.eschoolnews.com/news/showStoryts.cfm?ArticleID=6600

* See the report online at http://www.cisco.com/web/strategy/docs/education/TechnologyinSchoolsRepo...


http://www.eschoolnews.com/news/showStoryts.cfm?ArticleID=6600
Coverage Type 

LAWMAKERS ASK FOR DELAY OF AT&T'S PURCHASE OF BELLSOUTH
[SOURCE: Associated Press]
Reps. F. James Sensenbrenner Jr. (R-WI) and John Conyers Jr. (D-MI), the chairman and the top Democrat on the House Judiciary Committee, have asked the Justice Department to delay approval of AT&T Inc.'s $67-billion purchase of BellSouth. In a letter to Atty. Gen. Alberto R. Gonzales on Wednesday, they asked for the delay until a federal judge decides whether SBC's purchase of AT&T, as well as Verizon's acquisition of MCI, were in the public interest. On Thursday, the chairman of the Senate subcommittee that deals with antitrust matters, Sen. Mike DeWine (R-OH), added his voice to the cautionary chorus. He and the panel's top Democrat, Sen. Herb Kohl of Wisconsin, asked the Justice Department and the Federal Communications Commission to consider imposing conditions on the acquisition "if they are necessary to help ensure that the telecommunications market remains open to new sources of competition." Among their concerns: the amount of wireless spectrum that the combined companies would control. A day earlier, Kohl and Sen. Patrick J. Leahy of Vermont, the senior Judiciary Committee Democrat, wrote a similar letter questioning whether the Justice Department had been approving buyouts too hastily, counter to the intent of federal law.
http://www.latimes.com/business/printedition/la-fi-att29sep29,1,439518.s...
(requires registration)

* News Release: http://judiciary.house.gov/media/pdfs/telecomrelATTAG92806.pdf

* See the letter: http://judiciary.house.gov/media/pdfs/telecomltrAG92806.pdf


Lawmakers Ask for Delay of AT&T's Purchase of BellSouth