Benton receives its first major grant from MacArthur Foundation to launch the Communications Policy Program.
Benton and the Center for Strategic Communications redefine nonprofit communications by publishing Strategic Communications for Nonprofits, a 10-guide series on media relations, production, and networking, and hold regional workshops. Carnegie, Ford, MacArthur, and Robert Wood Johnson are among the many foundations to distribute the guides to their grantees. Benton publishes a second edition in 2008.
National Highlights
- Bill Clinton elected 42nd President of the United States.
- The Cable Television Consumer Protection and Competition Act promises, but fails to deliver competition, better services, and lower prices.