Bill seeks to turn down sound on TV ads

Fed up with TV ads so loud that they send viewers scrambling to hit mute on their remotes, a Bay Area lawmaker is pushing a new bill that would force federal regulators to ratchet down the volume of commercials. The proposal was introduced this week by Rep Anna Eshoo (D-CA) and it isn't winning her any friends in the broadcasting or advertising industries. But Eshoo's House colleagues are warming to the idea, which could address a daily annoyance for millions of TV viewers.
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/06/12/MNON118BI0.DTL