Facebook: Helping Local News Publishers Develop Digital Subscriptions

We’re announcing the Facebook Journalism Project: Local News Subscriptions Accelerator, a $3 million, three-month pilot program in the United States to help metro newspapers take their digital subscription business to a new level. The Accelerator will work with 10-15 metro news organizations to unlock strategies that help publishers build digital customer acquisitions on and off our platform. Participating publishers will convene in-person once a month, receive coaching from digital subscription experts, and participate in weekly trainings covering a broad array of digital subscriptions marketing activities, including but not limited to the use of Facebook. Working with program coaches, publishers will then design individual projects that tackle their unique business needs. Grant funding will empower each publisher to implement solutions that help elevate their subscription business.