Verizon partners with Lyft to preload app on select Android phones

Verizon announced a partnership with on-demand transportation company Lyft that will give Lyft drivers who are also Verizon customers discounts and perks, while also preloading the Lyft app onto select Verizon Android phones. The move should be a boon for Lyft in the highly competitive on-demand transport market, which is currently dominated by Uber. By leveraging Verizon’s customer base, Lyft could potentially turn those users into Lyft customers. On Verizon’s end, offering perks such as discounted bills and family plans to Lyft drivers could potentially attract thousands more customers. Neither Lyft nor Verizon disclosed the full terms of the partnership