YouTube 3, Mainstream Media 0. Welcome to President Obama’s new media reality.

So far in 2015, President Barack Obama has sat down for interviews with three YouTube stars, Vox, BuzzFeed, Huffington Post, Vice News and Jimmy Kimmel. President Obama has not granted interviews to (among others) The Washington Post, the New York Times, the Wall Street Journal, the Associated Press or USA Today. Those decisions on who to talk to -- and, as importantly, who not to talk to -- reflect a broader President Obama media strategy, employed throughout his time in office but accelerated in his second term. And that is, to put a priority on sitting down with newer outlets with younger and/or less politically minded viewers.

Legacy news organization are not exactly a prime emphasis of the Obama White House these days. That's in no small part due to the realities of the fracturing of the media -- declining circulation for print, the rise of social and so and so forth. But make no mistake: The decisions made by the White House are accelerating those sometimes subtle but deeply meaningful changes in how the White House (and politicians more generally) are interacting with the media and, by extension, you.