Why Media Stars are Moving from Free to Fee Media

[SOURCE: CNN|Money, AUTHOR: Marc Gunther, Fortune]
Howard Stern, Ted Koppel and Maureen Dowd have very little in common, but there is this -- whereas once they were available for free, people now will have to pay to hear what they have to say. Radio, broadcast television and newspapers, all of them declining businesses, are squeezing costs. So it's no wonder that some stars are going elsewhere -- or that, in the case of the Times, the newspaper is attempting to use its star writers to bring in new revenues. The moves allow the stars more creative freedom. But each of these moves has a significant cost: Stern, Koppel and the Times opinion-makers will reach smaller audiences than they once did.
http://money.cnn.com/2006/01/11/news/companies/pluggedin_fortune/index.htm