Who's covered by COPPA? FTC staff letter outlines the ABCS

China-based Under the Children's Online Privacy Protection Rule (COPPA), developers of apps directed to kids under 13 – or app developers that knowingly collect personal information from children in that age group – have to post accurate privacy policies, provide notice, and get verifiable parental consent before collecting, using, or disclosing any “personal information” collected from kids. Some of the apps offered by China-based BabyBus teach kids the fundamentals of the alphabet. And the Federal Trade Commission recently sent BabyBus a letter on COPPA compliance.