Where Europe’s subscribers are – and aren’t

Many content and service operators have settled on the subscription model with which to charge online. That model isn’t new; it’s been practiced by cable TV services for years. But adoption is uneven, and identifying different markets’ existing proclivity toward subscribing is important for any globally-minded operators considering new product launches. So this data showing Europeans’ varying receptiveness to subscription is interesting. The data, which appears in TNS Opinion & Social’s Building the Digital Single Market – Cross Border Demand for Content Services survey for the European Commission, shows that Latvians, those in the UK and Maltese are most likely already to be subscribers, whilst very few Germans, Austrians and Greeks are.