What's Bloomberg's beef with Comcast NBC merger? The TV Dial

Why does Bloomberg, best known for its financial terminals, care about the merger between Comcast and NBC Universal? The television dial.

Specifically, Bloomberg is concerned that a merger of the cable and media giants could relegate rivals -- such as the Bloomberg TV channel -- to cable television's boonies. The New York-based financial information powerhouse has met with members of the Federal Communications Commission to ask that any approval of the merger come with the condition that Comcast put the Bloomberg TV channel near competitor CNBC. It may sound like an old media problem, but analysts and legal experts say Bloomberg's concerns about its television interests point to broader questions about how a combined Comcast-NBC Universal could unfairly use its clout to undercut competitors.