What Do Behavioral Targeters Know About You?

While relevant advertising is the only kind that's useful, it's creepy to see behavioral ads following you around the web, advertising that trip to Hawaii you'd researched last week when you're just trying to read the news. But perhaps it would be a lot less creepy if you knew when and where you were sharing your data, and when and why you're being targeted by ads. To that end, you can find out exactly what cookies BlueKai has on you. BlueKai says it is the largest U.S. behavioral data provider, and just raised a third round of $21 million while kicking off its third year of existence Head over to BlueKai's registry and you can see, item by item, recent categories you've been slotted into based on your browsing history.