What Apple's Big Announcement Means for Government
September 10, 2014
Apple CEO Tim Cook unveiled the company’s latest innovations: a new set of larger iPhones, Apple Pay and the much anticipated Apple Watch. The announcements have a few major implications for government:
- Information on your wrist: 2015 will be the year your agency will need to be accessible through the wrist. Citizens will gradually expect more information via third-party apps to be delivered on their wrist. Moving forward, think about how you can extend notifications and alerts to your citizens through their wrist in a mutually beneficially way. For example, if a constituent is late with paying his water bill, could you notify him on -- and let him pay from -- his watch?
- Payment through your phone or wrist: As Apple’s payment system goes live this October, you should be asking yourself -- does your current credit card processing system support NFC payments? If not, get ready, because the requests for Apple Pay as an option are on their way.
- Public health on your wrist: The campaign for healthy living may get a boost through the integration of heart, activity and other tracking built into the new wearable. The new device -- along with its health app, third-party apps and the companion HealthKit development platform -- plays nicely into the movement toward a quantified life through which people pay attention to key measures of health, wellness and exercise because, well, even most Apple users would do well to lose a few pounds.
What Apple's Big Announcement Means for Government