Was Newspaper Decline Inevitable? Veterans Conclude That Yes, It Was

A broad study by a group of respected journalists into the disruption that the digital age has brought to print has led them to a surprising conclusion: the decline was unavoidable.

Former Time Inc. editor in chief John Huey, the New York Times' former digital chief Martin Nisenholtz and Paul Sagan, executive chairman of Akamai Technologies, have just completed a video project at Harvard’s John F. Kennedy School of Government interviewing 60-some members of the media about the digital disruption that has decimated newspapers across the country. Their conclusion after all these video interviews, offered up at Fortune's Brainstorm Tech conference? Advertising went away and there's nothing newspapers could have done about it.