Virgin Media claims TiVo is changing viewing habits

Virgin Media has noted a "marked shift" in the way its subscribers are tracking down their favourite stations and shows. According to the cable company's latest study into entertainment trends, 25 per cent of channel views made by its TiVo customers did not start from the electronic programme guide (EPG). Instead of browsing the EPG, the TiVo service allows viewers to find what they want to watch by using the intelligent search feature, which brings up suggested content as they type in their preferences. Other digital platforms rely solely on the EPG for navigation.