Verizon takes the lead in move to a la carte pay-TV pricing

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As more people abandon pricey cable and satellite services, the pay-TV industry may be finally waking up to the reality that if it wants to survive, it's going to have to give consumers what they desire. And that's a la carte programming -- paying only for the channels you watch.

Lowell McAdam, the chief executive of Verizon Communications, recently signaled his company's acceptance of a la carte by announcing the launch of an Internet-based TV service that would offer greater programming flexibility than any other pay-TV provider. In Verizon's eyes, that transition looks like a base package that includes the major networks, plus a collection of "custom channels" from which subscribers could pick and choose, McAdam said. The new service apparently will be separate from Verizon's FiOS pay-TV service, which offers cable-like programming in 20 cities nationwide, including Los Angeles.


Verizon takes the lead in move to a la carte pay-TV pricing