US Media Benefit From Ad Recovery, Films
April 26, 2010
Diversified media companies are expected to post better quarterly results, since prior-year figures came during the depths of the recession and the current advertising market continues to improve. Some broadcast networks have also won more subscription fees from pay-TV providers. Meanwhile, through the beginning of April, box office receipts were running about 10% ahead of last year, with attendance up by more than 8%.
US Media Benefit From Ad Recovery, Films