TV Stations Revs To Rise $1.5B, Says BIA

TV STATIONS REVENUES TO RISE $1.5 BILLION, SAYS BIA
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Political bucks will drive a boost in TV station revenues in 2006, according to BIA Financial Network analysts. BIA Financial predicts 2006 TV market revues will be up more than 7% to a total $22.2 billion. That is versus a drop of more than 7% last year to $20.7 billion, again partly because of the drop in election ads form the presidential year of 2004. The 2006 increase is expected to be primarily driven by states with competitive Senate and governor races, a pattern BIA has picked up over the last several years. Fox is the leading moneymaker among network TV groups, raking in $2.3 billion in 2005, according to BIA, followed by CBS, NBC, Tribune, then ABC.
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