Trump Organization announces new ‘Trump Mobile’ phone service

The Trump Organization announced it is launching a new mobile phone business: Trump Mobile. It’s the latest new business the Trump Organization is getting into during President Trump’s second term in the White House, a dynamic that has raised various ethical concerns from his critics. Donald Trump Jr., the president’s oldest son, announced the new initiative along with his brother Eric Trump, on the 10th anniversary of their father’s first announcing he was running for president, from Trump Tower in New York City. Trump Jr. said the business group felt the mobile phone industry was another era in which there had been “lackluster performance” and in which there could be an opportunity to provide tech to an audience that is “underserved.” While President Trump’s children are running his business, the entry into the mobile business with distinct links to the White House is likely to come under criticism from those who consider his family to be excessively monetizing his time in office.