There is No New Media: It's All New Consumption

[Commentary] So, now television broadcasters are blocking Google TV from getting access to the content they're putting online. They want to make sure they don't lose their advertising dollars. News flash: The cat is out of the bag.

All information (including your precious television shows) are nothing more than bits on one network to rule them all -- the Internet. The knee-jerk response from the television industry and media to services like Google, Apple, Amazon and Netflix is a typical reaction from institutions of the past century, and a result of limited and short-term thinking. The broadcasters aren't the only ones. When I look at these industries and the failure -- or impending failure — of these institutions, I see a fundamental mistake on their part to understand their own core businesses. They fail to see the world in a larger context, and instead, choose to focus on maintaining the status quo. If they took their cue from Apple (everywhere computing) or Amazon (any content anywhere), they could have found answers to their problems.