Textbooks Are Free, but They Carry Ads
September 5, 2006
TEXTBOOKS ARE FREE, BUT THEY CARRY ADS
[SOURCE: Associated Press, AUTHOR: Justin Pope]
Textbook prices are soaring into the hundreds, but in some courses this fall, students won't pay a dime. The catch: Their textbooks will have ads for companies including FedEx Kinko's and Pura Vida Coffee.
http://www.latimes.com/business/printedition/la-fi-textbookads5sep05,1,4...
(requires registration)
Textbooks Are Free, but They Carry Ads