Survey: Retransmission Spat Hurts CBS Brand Perception

As the retransmission consent battle between Time Warner Cable and CBS rages on, consumer perception of the broadcaster has plummeted, according to brand perception research company YouGov BrandIndex.

CBS went dark to 3 million Time Warner Cable markets including New York, Los Angeles and Dallas on Aug. 2. Although CBS initially maintained its brand perception with consumers in the early days of the blackout, it has now joined TWC in negative territory, according to YouGov BrandIndex. The research service said TWC is at its lowest consumer perception point since January 2011 and CBS is at its lowest point since August 2011.