Survey -- Majority of TV Viewers Say a Commercial Is Likely to Motivate Them to Buy a Product

A majority of TV viewers in the U.S. say there is some likelihood that they will act on a commercial they watch on TV, online or on a mobile device. The survey found that 97% of U.S. adults say they watch TV programming, with 59% saying a commercial could motivate them to make a purchase.

Conducted by Harris Interactive from June 24-26 with 2,029 adults from across the country answering, the survey found that 72% say they watch TV through cable boxes, 21% adding they watch broadcast TV without cable, and 33% saying they watch TV on other devices—via computer, smartphone or tablet. Overall, 18% of polled viewers watch TV via a smartphone. Millennials, ages 18-34, are more likely to watch TV on a smartphone than any other age group: 28% of millennials watch TV via a smartphone, compared to 22% of those ages 34-44, 17% ages 45-54 and 7% ages 55-plus.