Strategists explain why oppo rules the news

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Opposition research: It's what's for (a reporter's) dinner. That was top Senate Democratic campaign strategist Matt Canter's explanation for why so many gotcha stories keep finding their way into the news during the heat of this midterm election cycle. "Making sure you are not the cheeseburger that they are eating that day is the strategy," Canter said during a wide-ranging panel discussion on the 2014 campaign at Google's Washington headquarters. "To make sure that they are dealing with incoming, and you're not."


Strategists explain why oppo rules the news